Dubai Basketball Secures Three-Year Partnership with dnata as Principal Sponsor
Dubai Basketball is preparing for a comeback to the Adriatic Basketball Association (ABA) League, and they're doing so with a new partner by their side. The aviation services provider, dnata, has entered the world of professional sports with a three-year sponsorship agreement with Dubai Basketball.
This partnership aims to amplify Dubai's presence on the global basketball stage, as Dubai Basketball sets its sights on the EuroLeague, one of the strongest basketball competitions in the world. Nick Oakley, Co-CEO of Dubai Basketball, shared the sentiment, emphasizing Dubai's global representation with dnata's support.
Steve Allen, the CEO of dnata, described the partnership as a 'landmark moment'. Under the agreement, dnata's branding will feature on team jerseys, Coca-Cola Arena's home court, and across digital platforms.
As official travel partner, dnata will oversee the team's logistics as it competes across Europe, ensuring a smooth and efficient journey for the players.
The collaboration highlights dnata's commitment to supporting the growth of basketball in the UAE. Jassim Mohammad Buallay, the founding president of the Dubai basketball team established through the sponsorship agreement with dnata, echoed this sentiment.
dnata's involvement marks its first major basketball sponsorship. The company will activate its travel, hospitality, and ground services brands through fan engagement and game-day experiences. This partnership is centered around shared values of ambition, teamwork, and global reach.
Dubai Basketball's debut in the EuroLeague is highly anticipated. The team reached the semifinals of the ABA League in its debut season, and with dnata's support, they are poised to make a strong impact in the EuroLeague as well.
With home games taking place at Coca-Cola Arena, Dubai Basketball is set to bring world-class basketball to Dubai. Fans can look forward to an exciting season ahead, as Dubai Basketball and dnata work together to elevate the city's basketball profile on the global stage.
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