Dubai Basketball secures a three-year endorsement deal with dnata, becoming the organization's founding partner.
In a significant move, dnata, a leading global air and travel services provider, has entered the world of professional sports with a three-year sponsorship agreement with Dubai Basketball. This marks dnata's first major sports sponsorship.
Under the agreement, dnata's branding will feature prominently on team jerseys, Coca-Cola Arena's home court, and across digital platforms. The collaboration highlights dnata's commitment to supporting the growth of basketball in the UAE.
Since its formation in 2023, Dubai Basketball has rapidly risen to prominence, reaching the semifinals of the Adriatic Basketball Association (ABA) League in its debut season. The team is now preparing for its debut in the EuroLeague, one of the strongest basketball competitions in the world.
As official travel partner, dnata will oversee the team's logistics as it competes across Europe. Steve Allen, CEO of dnata, described the partnership as a "landmark moment." He expressed his excitement about supporting Dubai Basketball in its mission to bring world-class basketball to Dubai.
The partnership does not include any advertisements for dnata's travel, hospitality, and ground services brands. However, dnata will activate these brands through fan engagement and game-day experiences. Fans can expect to see dnata Travel, Arabian Adventures, and marhaba involved in various activities during the games.
Dubai Basketball Co-CEO Nick Oakley shared similar sentiments, emphasizing the team's mission to represent Dubai on a global stage with dnata as a key supporter. The partnership comes as Dubai Basketball prepares for its return to the Adriatic Basketball Association (ABA) League and its debut in the EuroLeague.
The games will showcase dnata's branding on team jerseys, Coca-Cola Arena's home court, and across digital platforms. Fans are encouraged to come out and support the team as they compete in the EuroLeague.
This partnership positions dnata to support Dubai Basketball in its mission to bring world-class basketball to Dubai. With dnata's expertise in travel and logistics, the team is well-positioned to compete at the highest level of basketball.
