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DraftKings Surges in New York Revenue, Threatening FanDuel's Leadership Position

Distant from claiming the top spot for mobile income in New York during July, DraftKings fell short by only $8,700, thanks to a strong 12.1% yield.

DraftKings narrowly missed surpassing FanDuel in total mobile revenue in New York for the month of...
DraftKings narrowly missed surpassing FanDuel in total mobile revenue in New York for the month of July, largely due to a 12.1% yield.

DraftKings Surges in New York Revenue, Threatening FanDuel's Leadership Position

In July, DraftKings gave FanDuel a run for its money, missing the top spot for mobile sports wagering revenue in New York by a mere $8,700. The Massachusetts-based sportsbook raked in just under $41.09 million, marking a 10.7% increase from June, thanks largely to a record-breaking 12.1% hold.

The week ending Aug. 6 saw DraftKings setting all-time highs for revenue ($25.1 million) and handle ($161.4 million), leading the pack among eight mobile books taking wagers. Despite this impressive performance, FanDuel narrowly edged out DraftKings with revenue of just under $41.1 million, achieved on a 10.7% hold of $384.6 million in accepted wagers.

FanDuel has maintained a double-digit win rate for five straight months, surpassing $1.1 billion in total revenue in New York since beginning mobile betting in 2022. Overall mobile handle in New York amounted to $962.1 million, marking the first time since August it dipped below $1 billion, but representing a 20.2% year-over-year improvement.

The eight active mobile operators combined for $105.1 million in adjusted gross revenue, with a 10.9% hold — the fourth-highest in 19 months for New York books. The state's four commercial retail sportsbooks contributed $380,000 in winnings.

FanDuel wasn't the only operator boasting a double-digit hold. BetMGM and Resorts World also joined the club, while heavyweights like Caesars Sportsbook and BetRivers registered holds above the industry standard of 7%. Meanwhile, WynnBET remained competitive with a 7.7% hold.

This trend of double-digit holds is indicative of an industry that's quickly leaving its "industry standard" in the dust. In just over a year since New York's mobile launch, nationwide handle and revenue benchmarks have been reached much faster than pre-PASPA times. Mobile revenue from New York alone has contributed more than 11% of the total post-PASPA era revenue at $2.3 billion.

Industry expansion is evident, aided by states like Ohio and Massachusetts joining the marketplace and improved operator performance. In the last 12 months, operators nationwide have posted a 9.4% hold on a staggering $103.9 billion handle, generating $9.8 billion in gross revenue. New York accounted for $1.7 billion of that revenue, making it the top revenue generator among all states.

FanDuel and BetMGM both achieved a double-digit hold in the sports-betting industry, joining clubs led by heavyweights like Caesars Sportsbook and BetRivers. These high holds indicate a rapidly evolving industry that's leaving its industry standard in the dust, with mobile sports wagering revenue in New York contributing significantly to the total post-PASPA era revenue, reaching over $2.3 billion within just a year.

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