DraftKings' enigmatic number game gains widespread popularity, albeit without confirmed rewards being disclosed.
DraftKings Sportsbook has launched an intriguing marketing campaign that has captured the attention of over a million of its followers. The campaign, which began with a post on an unspecified platform last week, invites fans to guess a secret number between 1 and 1,000,000, with a hint that it starts with a 7.
As of late July 2025, no one has guessed the correct number yet. By Sunday, the sportsbook reported that 35,000 answers had been submitted, but none were correct. Interestingly, DraftKings has not confirmed whether there is actually a prize for guessing the correct number or if there is a definitive "correct" number at all. The campaign seems to be primarily a fan engagement effort with no announced reward for the correct guess[1][3].
Despite the lack of confirmed prize, the campaign has been successful in engaging fans. The DraftKings' campaign video has already garnered over 1.5 million views, and the campaign had received over 13,000 responses a day after its launch[2]. People continue to participate in the campaign, possibly drawn in by the mystery and the prospect of being the first to solve it.
The campaign is still ongoing, with no end date confirmed by DraftKings. The sportsbook, based in Boston, has not yet confirmed a winner for the campaign[4][5]. As the guessing continues, one thing is certain: the mystery number remains a captivating enigma for DraftKings' followers.
[1] The hinted mystery number begins with a 7, but no difference has been observed yet. [2] The campaign engaged over 1 million of DraftKings' followers. [3] Despite the lack of confirmed prize, people continue to participate in the campaign. [4] DraftKings has not confirmed a winner for the campaign. [5] The campaign was run by Boston-based DraftKings Sportsbook.
- DraftKings' followers continue to flock to social media to participate in the ongoing guessing campaign, where no one has yet deciphered the secret number beginning with '7', despite the prospect of sports-betting entertainment not being tied to a confirmed prize.
- The viral sports-betting campaign by DraftKings, primarily aimed at fan engagement, has gained substantial attention on entertainment platforms, with the secret number between 1 and 1,000,000 still eluding guesses from over a million participants.
