Donald Trump seeks support from his son Barron and right-wing influencer Bo Loudon to win the conservative Gen Z demographic.
## Donald Trump's Social Media-Driven Strategy to Appeal to Gen Z
In a bid to win over the Gen Z vote in the 2024 presidential election, Donald Trump has been actively engaging with social media platforms, particularly TikTok, to reach out to young voters. This strategy involves partnering with popular content creators and personalities to amplify his message among Gen Zers, who increasingly rely on the platform for news and information.
Trump's campaign has seen significant success on TikTok, building a community and disseminating his message through the platform. The President has also benefited from the support of MAGA-friendly figures like Theo Von, Joe Rogan, and Dave Portnoy, who have hosted him on their platforms, further extending his reach among young men.
The MAGA movement has created a substantial online presence, which has been instrumental in engaging and persuading young voters, particularly men, through content that resonates with them.
While there is no specific information available about Barron Trump or Bo Loudon playing a role in Donald Trump's strategy to appeal to the Gen Z vote, the focus has been on Trump's use of social media and alliances with popular online figures rather than involving his family members in this context.
Meanwhile, on the opposite side of the political spectrum, Kamala Harris has been embracing social media in a way that Joe Biden and Trump have not, and she is benefiting from the support of young voters on TikTok. The official TikTok page for Harris' presidential campaign, @kamalahq, has amassed 3.6 million followers, and the team running the page consists of proactive Gen Zers who are skilled at jumping on trending audios and skits.
In a notable development, popular streamer Adin Ross conducted a 90-minute interview with Donald Trump on his YouTube channel, which received 2.4 million views. The comments section of the interview was flooded with praise for both Trump and Ross.
In addition, a power banquet at Mar-a-Lago saw the attendance of PDB podcast host Patrick Bet-David and right-wing influencer Justin Waller, often referred to as Andrew Tate's "Heir." Bo Loudon, an extremely prolific right-wing content creator, has been identified by Loudon as personally putting his face out there and spreading the message that a vote for Trump is a vote for Gen Z.
Despite the escalation of his online media presence, there is no evidence to suggest that Trump's strategy to secure the Gen Z vote is desperate, as some may claim. The focus remains on leveraging social media platforms and popular figures to engage young voters.
Gen Z have a favourable opinion of Harris, with many young Americans stating they were not planning to vote for Joe Biden but are now considering voting for him due to Harris. As the election draws closer, it will be interesting to see how both candidates continue to adapt their strategies to appeal to Gen Z voters.
Trump's social media strategy to appeal to Gen Z includes partnering with entertainment figures like Theo Von, Joe Rogan, and Dave Portnoy, as well as utilizing TikTok for general news and information, attracting a substantial online presence for the MAGA movement. On the other hand, Kamala Harris is leveraging social media, particularly TikTok, to engage with young voters, benefiting from the support of popular streamers like Adin Ross and a team of proactive Gen Z content creators.
