Donald Trump is privately speaking with actress Sydney Sweeney
Sydney Sweeney, a 27-year-old actress known for her roles in "The White Lotus", "Madame Web", and "Eden", has found herself at the centre of a controversy surrounding her latest advertising campaign for "American Eagle". The campaign, which features Sweeney modelling the brand's jeans, has been criticised for its tagline, "Sydney Sweeney has great genes".
Critics argue that the phrase carries racial undertones related to genetics, sparking a backlash soon after the campaign's launch. The slogan is a double entendre, with "jeans" and "genes" sounding the same in English, adding fuel to the fire.
American Eagle has defended the campaign, highlighting that proceeds from the denim sales benefit a mental health nonprofit. The brand has framed the advertising intent positively, despite the criticism. Media personalities like Dr. Phil have publicly dismissed the outrage and expressed support for the campaign.
However, there is no clear information connecting US President Donald Trump's endorsement of Sweeney to the campaign or suggesting that his support has influenced perceptions of racism in the ad. The discourse primarily focuses on the language in the campaign itself rather than external endorsements.
Trump, on his Truth Social platform, expressed support for Sweeney's campaign, stating that he loves her ad. He also used the opportunity to criticise Taylor Swift, claiming that she is no longer "hot". This statement marks a continuation of his critique of Swift and his support for Sweeney. Trump also claimed that the jeans from the campaign are selling well.
In summary, the controversy is rooted in concerns over the "great genes" tagline and its racial implications. American Eagle maintains that the campaign supports a good cause, while the controversy continues to unfold. Trump's support for Sweeney's campaign adds another layer to the ongoing discourse, with some seeing it as a continuation of his public critiques of celebrities.
[1] The Guardian [2] CNN [3] Rolling Stone
- The Guardian focuses on the debate around the "great genes" tagline in the American Eagle campaign featuring Sydney Sweeney, discussing its racial undertones and the backlash it received from critics.
- This controversy, as reported by Rolling Stone, has led to a public discourse about the portrayal of entertainment celebrities, including Sydney Sweeney, and the role of pop-culture in perpetuating certain stereotypes and biases.
