Domino's Pizza crushes 2025 with record sales and 21% US market dominance
Domino's Pizza, the global leader in pizza delivery, has reported robust growth in 2025, with surging sales, expanding store numbers, and a burgeoning loyalty program. The company's global retail sales climbed 5.4% for the year, while its US market share reached 21%, up from 18% in 2023. Shareholders also benefited from a 15% increase in the quarterly dividend.
The company's financial performance demonstrated steady gains across key areas. Global retail sales, excluding currency effects, rose 4.9% in the fourth quarter and 5.4% for the full year. In the US, same-store sales grew 3.7% in Q4 and 3% annually, with carryout sales up 6.5% in the quarter and 5.6% for the year. Delivery sales also improved, rising 1.6% in Q4 and 1% over 12 months.
Domino's expanded its footprint in 2025, adding 172 net new stores in the US, bringing the total to 7,186. Internationally, the chain opened 604 net new locations. Franchisees saw higher profits too, with average annual store earnings in the US reaching around $166,000—a $4,000 increase from the previous year.
Operating income grew by more than 8% for the year, with a 7.3% rise in Q4. The company's loyalty program, Domino's Rewards, also thrived, ending 2025 with 37.3 million active users—nearly 20% growth since its 2023 relaunch.
Over the past three years, Domino's has widened its lead over competitors. Its market share in the US jumped from 18% to 21%, while Pizza Hut's fell to 12% and Papa John's remained at 7%. The shift came as Domino's targeted digital sales, which now account for over 85% of orders, and expanded delivery partnerships with Uber Eats and DoorDash. These moves helped drive annual same-store sales growth of 5–7%, outpacing rivals slower to adopt technology.
The results underscore Domino's continued expansion in both sales and store numbers. With higher franchisee profits, a growing loyalty base, and an increased dividend, the company has solidified its position in the pizza market. The focus on digital orders and delivery partnerships remains a critical factor in its performance.
