Distinguishing Between Racehorse and Marketing Firm: Is Identification a Challenge?
In an unusual blend of marketing and horse racing, an intriguing game has emerged that challenges participants to differentiate between the names of advertising agencies and this year's Kentucky Derby horses.
The game, filmed at Fig, an independent ad agency based in New York, caused a slight disruption for their employees as Adweek captured the Kentucky Derby contest on-site, marking the first in-person filming of the event since 2019. Interestingly, Fig's office was used for filming the Kentucky Derby contest, but the game is not related to any specific location, except for this unique setting.
One of the names on the list, Cyberknife, is indeed a horse participating in this year's Kentucky Derby. Known for its mental strength and speed, Cyberknife is a contender to watch in the upcoming race. However, among the other names—Zubi, The Glitch, and Shackleton—there is no confirmation that they are horses related to the Kentucky Derby. Instead, these names belong to well-known advertising agencies.
Zubi, The Glitch, and Shackleton are all recognised advertising agencies, much like Fig. In the marketing world, Zubi, The Glitch, and Shackleton are household names, just as Fig is in New York.
The game requires contestants to use their knowledge to make correct predictions about whether each of the given names belongs to an ad agency or a Kentucky Derby horse. It's a fun and engaging way to test one's understanding of the advertising industry and the world of horse racing.
It's essential to clarify that the game is not connected to the disruptions caused for Fig's employees during the filming of the Kentucky Derby contest. Nor is it a reenactment or simulation of the Kentucky Derby or the process of naming ad agencies.
This year's Kentucky Derby, filmed by Adweek at Fig's office, promises to be an exciting event. With Cyberknife among the competitors, horse racing enthusiasts have another horse to keep an eye on. Meanwhile, those interested in marketing and advertising can test their knowledge with this unique game.
The game, nonetheless, includes names of both advertising agencies and Kentucky Derby horses, such as Cyberknife, a participating horse this year. Interestingly, besides Cyberknife, names like Zubi, The Glitch, and Shackleton are not related to the Kentucky Derby horses but are instead renowned advertising agencies, akin to Fig in New York.
