Disney Boss Bob Iger Feels the Heat for Figment Demand
Disney fan demand propels Figment character's expanded role in upcoming content
Bob Iger, the big cheese at Disney, is feeling the pressure from fans to give more screen time to their cherished EPCOT character, Figment.
Figment's EPCOT Gig
The lovable purple dragon is a star feature in the theme park ride Journey Into Imagination With Figment at EPCOT, Florida, within the Walt Disney World Resort. He also greets visitors at the Imagination! pavilion. During a recent Disney shareholders meeting, Iger was quizzed by a shareholder about the potential for Figment, the embodiment of imagination, in other areas of the company.
Iger's Take on Figment
"I've had this job for 24 years, CEO for 18, and I swear I've been asked about Figment a dozen times!" Iger joked.
"These regular questions from shareholders show his popularity. Figment also has a loyal fan base at EPCOT, who love interacting with him and exploring imagination. Given the never-ending queries, I reckon our creative teams should brainstorm some ideas for a series or short-form videos starring Figment. He could be more than just a walk-around character in our parks and resorts," Iger declared.
Figment's Expanding Sphere
Apart from park appearances, Figment has popped up in films like Inside Out and Toy Story 4, and a variety of theme-park merchandise.
Future Movie Ventures
Back in 2022, there was a rumble about a Figment feature film in the works, with Seth Rogen's Point Grey taking the helm. Writers Dan Hernandez and Benji Samit from Pokémon Detective Pikachu were attached to the project.
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Characters
Bob Iger, Figment
Companies
Disney, Point Grey
Movies
Journey Into Imagination With Figment, Inside Out, Toy Story 4
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Insights:
While Disney CEO Bob Iger has expressed interest in exploring Figment's potential for a series or short-form videos, there are no recent concrete plans or updates on this front. Figment is a popular character among fans, often featured in events like the Epcot International Flower and Garden Festival. If you're seeking updates on Disney content, focus on larger-scale projects like the Disneyland Abu Dhabi theme park, which Bob Iger discussed with President Donald Trump.
Bob Iger, Disney's CEO, suggested that it would be beneficial to create a series or short-form videos featuring Figment, as his popularity extends beyond EPCOT to various entertainment platforms like movies and TV.
Figment, Disney's cherished character, has the potential to further expand from theme park appearances to other areas of entertainment, including movies and TV shows, due to his resonance with both fans and shareholders.