"Disgruntled vendors of rare artifacts express disdain towards Waldi following a public dispute over advertising for ice cream products"
In a recent episode of the German show "Bares für Rares," a rare vintage advertising sign for Dr. Oetker's ice cream was the centre of a bidding competition. The sign, made of tin, not cardboard, was found by Anke 30 years ago in a junk shop.
The bidding competition between Vechtel and Lehnertz saw prices ranging from 120 to 400 euros. In the end, Lehnertz secured the sign for 400 euros, a price that Vechtel joked about after the sale. Lehnertz, in his good-natured banter, referred to Vechtel as "old chap" during the competition.
The white teeth on the signs indicate they were made between 1961 and 1965. Dr. Oetker was the first to sell frozen ice cream in Germany, starting in 1960, making these signs a significant piece of the company's history.
Dr. Oetker's frozen food advertising has always emphasised convenience, quality, and its established global brand presence. The brand, known for baking products and frozen pizzas, has leveraged its reputation to capture significant market share. For instance, Dr. Oetker Ristorante holds a 17% share of the UK frozen pizza market worth £13.1 million.
The company expanded its frozen pizza portfolio by acquiring McCain’s pizza business in 2014, impacting its advertising and market strategy. This acquisition, especially in North America, reflects growth via strategic acquisitions rather than purely organic advertising history.
Vintage advertising signs, especially related to iconic food brands, can be highly collectible and valuable. Their worth depends on factors such as age, rarity, condition, brand popularity, and nostalgia. While the search results do not directly address the value of Dr. Oetker's vintage signs, they are often sought after by collectors of memorabilia and can fetch significant sums in auctions or private sales.
In this particular case, an expert, Detlev Kümmel, estimated the value of the signs to be around 400 to 500 euros. However, Vechtel admitted he wouldn't have sold the sign for its estimated value.
The company Anta Tiefkühlkost, a bakery supplier, was rebranded from Dr. Oetker. Interestingly, Anke once sent the sign to Dr. Oetker, and the company expressed interest in keeping it for their archive.
Horst Lichter praised the advertising sign as clear, reflecting the effective marketing strategies Dr. Oetker has employed over the years to maintain a strong market presence.
Read also:
- Today's most impactful photographic moments
- Support for Eric Adams in The Post's Letters to the Editor on August 13, 2025
- Roosting Shark and Rambunctious Red Squirrels: Unconventional House Rental in Yorkshire Involving Aquatic Marvel, Squirrely Mayhem, and Mystical Planning Regulations
- Legal Dispute Dismissed with Humor: Supreme Court Laughs off Another Civil Matter Mislabeled as Criminal Prosecution
