Discover 7 Soccer Content Providers Revolutionizing the Field in New York City

The anticipation for the 2026 FIFA World Cup is fueling a vibrant and growing soccer content creation scene in the United States. This flourishing ecosystem is marked by a blend of sports commentary, culture, and fan engagement, as creators seek to connect with a younger demographic and carve out a space in the competitive content landscape.

One of the notable figures in this scene is Matty Farias, a content creator with over 280,000 followers on Instagram (@mattyfc). After leaving his job in cybersecurity, Farias has dedicated himself to content creation full-time. Maria-Isabelle Parada, known as @sportsgirlnyc on Instagram, has also made a significant impact. Parada, who grew up in soccer-crazy Colombia, began her content journey by livestreaming fan reactions during the 2016 Copa América in the U.S.

Raheem Taylor-Parkes, with the Instagram handle @raheemovic, is another prominent creator. Taylor-Parkes, who started playing soccer at eight and joined the U.S. Under-14 national team camps alongside Christian Pulisic and Weston McKennie, now hosts for Goal US and has organized fashion events attended by players like Pulisic, Chris Richards, and Joshua Zirkzee.

Alfardy Ali, with over 47,000 followers on Instagram (@alfardy.ig), started creating content on TikTok while playing soccer with friends near the scenic Pier 5 pitch in Brooklyn. Ali aims to continue telling New York's soccer stories and has worked with Pelé Soccer Shop, Puma, and interviewed Gotham FC players pitchside.

John Shin, with the Instagram handle @goodvibesjohn, found his love for soccer through his grandfather and a goal scored by Park Ji-sung in the 2002 World Cup. Shin won a competition hosted by The Football Republic and appeared multiple times on Stretford Paddock, one of the biggest Manchester United fan YouTube channels. Shin has also been invited by Manchester United to their Carrington training ground and hosted fan activations during the Club World Cup for German giants Borussia Dortmund and Bayern Munich.

Lilibeth Rendon, with the Instagram handle @lilibethstar, left her full-time job to pursue content creation during the 2022 World Cup. Rendon covers soccer events, including the Club World Cup, and balances her content creation with a full-time job, taking paid time off to attend matches. Rendon is one of the few female content creators in the space and faces challenges, such as receiving misogynistic comments and having opportunities often given to male creators first.

Ahmed Fadl, with over 35,000 followers on Instagram (@pharaohtalks), interviews soccer fans in Times Square and attends NYCFC and Red Bulls games. Fadl started creating content after noticing the rise of street interviews on TikTok and balances full-time work and content creation with help from his trusty Google Calendar.

The creators mentioned here are part of a broader influencer marketing ecosystem, where brands engage soccer influencers to boost visibility and connect with younger demographics. Emerging creators like Ava Nucci have gained attention for combining soccer-themed content with lifestyle and entertainment elements, focusing on platforms like TikTok with highly engaged young audiences.

The creators' collective identity is emphasized through projects like the "USA Creators All-Stars," a national soccer team of content creators that highlights the rising influence of creators in the soccer niche within the U.S. content landscape. Despite the growing recognition, mainstream league viewership figures suggest competition between domestic MLS content and popular international leagues like the English Premier League.

As the 2026 World Cup approaches, the soccer content creation scene in the United States continues to evolve, with creators like Taylor-Parkes, Farias, Ali, Shin, Rendon, and Fadl at the forefront. Their stories serve as a testament to the power of passion, perseverance, and the pursuit of a unique voice in the ever-expanding world of content creation.

[1] "MLS Streaming Growth Lags Behind Premier League" (Source: Variety) [2] "USA Creators All-Stars: The Rising Influence of Soccer Content Creators in the US" (Source: The Football Republic) [3] "Influencer Marketing: The New Frontier for Soccer Brands" (Source: Forbes) [4] "The Rise of Soccer Influencers: A Look at the Trend" (Source: SportsPro Media) [5] "Ava Nucci: The Rising Star of Soccer Influencer Marketing" (Source: The Guardian)