Digital tactics of Aamir Khan compared to the Vatican's online campaign efforts
In an exciting move for the Indian film industry, Aamir Khan's latest film, "Sitaare Zameen Par," is being distributed through Transactional Video on Demand (TVOD). This innovative approach aims to monetize the film by allowing viewers to pay individually for access without the need for a subscription.
This strategy targets an audience willing to pay for specific content, particularly niche or unique films. It offers the flexibility to buy or rent digitally, expanding viewership beyond traditional theatrical release windows.
By charging viewers per purchase or rental, often at premium prices shortly after or even during the theatrical run, the TVOD model provides early access to content for viewers while maximizing profits from a specific, willing customer base. It also mitigates subscription fatigue among consumers by offering a pay-per-view alternative.
Employing this TVOD distribution strategy, Aamir Khan benefits from controlling the film’s release timing and pricing, reaching digital-savvy audiences, and capturing higher revenue shares per transaction compared to subscription or ad-supported models. This approach aligns well with niche marketing and targeted promotion efforts to optimize both reach and monetization.
This shift towards digital distribution is not just a trend in the film industry. Other sectors are also adapting to digital platforms. For instance, the Vatican is embracing a digital mission through social media, while Warner Bros will get the studio business after a split, with Discover housing news and sports brands.
Meanwhile, in the media landscape, Madison Media has appointed Ajit Varghese as partner and Group CEO Media, OOH. Varghese stepped down as JioStar's revenue head, with Mahesh Shetty taking over. Prabhat Choudhary, known as the quiet architect of India's 'Human Brands,' continues to make waves in the industry.
In other news, the Media and Integrated Broadcasting (MIB) has blocked 43 Over-The-Top (OTT) platforms for content violations. DTH companies may receive license fee relief amid subscriber decline.
This article, detailing Aamir Khan's innovative distribution strategy, was published by BE Staff on Aug 1, 2025. It can be found on our website, and it can also be accessed through Telegram, Facebook, or a copy link.
- The TVOD distribution strategy for Aamir Khan's latest film, "Sitaare Zameen Par," is also being adopted in other business sectors, such as the Vatican leveraging social media for its digital mission and Warner Bros transitioning to a studio-focused model through Discover, which houses news and sports brands.
- Madison Media has made a significant change in its leadership, with Ajit Varghese appointed as partner and Group CEO Media, OOH, replacing JioStar's former revenue head.
- In the media landscape, the Media and Integrated Broadcasting (MIB) has taken action against 43 Over-The-Top (OTT) platforms for content violations, while DTH companies may secure license fee relief amid subscriber decline.
- These changes are reflective of the overall industry trend towards digital platforms, impacting not only entertainment but also news, sports, advertising, and social media platforms.
- This innovative approach, where audiences pay for specific content rather than subscribing, allows entertainment-related businesses to monetize niche or unique films, create pay-per-view alternatives, and optimize both reach and monetization.
