Digital strategist Fleiner assumes position as Head of Digital Campaigning within the CDU party
Julia Fleiner, a seasoned communicator with a focus on strategic storytelling, has been appointed as the Director of Digital Campaigning for the Christian Democratic Union (CDU) in Baden-Württemberg. This strategic move comes ahead of the 2026 state election.
In her new role, Fleiner will be responsible for overseeing the digital campaign strategy for the South West CDU. Her duties will likely include managing social media outreach, digital advertising, content creation, data analysis, and leveraging online platforms to engage voters and promote the CDU’s policies and candidates effectively across the region.
Fleiner brings a wealth of experience in digital communication and digital services to the table. Prior to her appointment, she headed the Department of Digital Communication and Digital Services at the Konrad-Adenauer-Stiftung. However, the specifics of her role there and the role of the department in her previous position remain undisclosed.
It's worth noting that the Konrad-Adenauer-Stiftung is not part of CDU Baden-Württemberg in this context. The previous Director of Digital Campaigning for CDU Baden-Württemberg, along with the digital campaign strategy previously used by the party, remains unspecified.
While no details about the changes or updates to the digital campaign strategy for CDU Baden-Württemberg that Fleiner might implement have been given, her reputation as an effective communicator and strategic storyteller suggests that she will bring fresh ideas and innovative approaches to the table.
Fleiner's appointment underscores the CDU's commitment to a robust digital strategy as they prepare for the 2026 state election. With her expertise in digital communication, Fleiner is poised to play a significant role in shaping the party's online presence and digital campaigns in the coming years.
- Julia Fleiner, being knowledgeable about digital communication, will be charged with managing content creation, data analysis, and social media outreach as part of her role in overseeing the CDU's digital campaign strategy for the 2026 state election.
- Fleet's appointment as the Director of Digital Campaigning for CDU Baden-Württemberg suggests that the party is focusing on creating a more comprehensive digital policy-and-legislation strategy in their upcoming politics and general-news communications.
