Digital Minister appoints Kieß as spokesperson
New Digital Minister Betty Kieß to Head Communications Department at Federal Ministry
Betty Kieß, a seasoned communications professional with a rich background in strategic leadership, has been appointed as the head of the Department of Communications and Strategy at the newly established Federal Ministry for Digital and State Modernization. Kieß will start her new role on June 1st, following her recent appointment as Digital Minister for the CDU in early May.
Kieß's extensive experience in the communications sector, particularly in leadership positions, will likely contribute to her success in her new role. Prior to her appointment, she served as Vice President Corporate Communications & Public Policy at Ceconomy and MediaMarktSaturn Retail Group since March 15th of this year. Before that, she held the position of Senior Vice President for Strategic Communications at E.ON.
One of Kieß's first tasks at the Federal Ministry for Digital and State Modernization will be to build up the communications department, a responsibility that arises due to the ministry being a newly established entity. Kieß will also serve as the spokesperson for Federal Digital Minister Dr. Karsten Wildberger, who was the CEO of the company she worked for prior to joining the government.
Dr. Wildberger and Kieß previously worked together, a fact that may lend a smooth transition to their professional relationship in their new roles. Kieß's tenure at E.ON spanned over 13 years, where she honed her skills in various leadership positions.
Prior to her stint at E.ON, Kieß served as Chief Communications Officer for C&A Europa, where she was responsible for the company's internal and external communication, brand & fashion PR, and public affairs across Europe.
Details about Kieß's career history prior to becoming head of the Department of Communications and Strategy at the Federal Ministry for Digital and State Modernization are not widely available online. For the most accurate and current information, consulting official announcements from the Federal Ministry for Digital and State Modernization or authoritative government publications would be recommended.
As Kieß embarks on this new chapter in her career, her expertise and experience promise to bring a fresh perspective to the communications department of the Federal Ministry for Digital and State Modernization.
In her new role as the head of the Department of Communications and Strategy at the Federal Ministry for Digital and State Modernization, Betty Kieß will oversee policy-and-legislation matters in the communications department, drawing on her experience in policy-making from her previous positions at Ceconomy and E.ON. The public affairs landscape of general-news outlets may follow Kieß's leadership and contributions in shaping the communication strategy of the Federal Ministry for Digital and State Modernization.
