Detailing the Method Behind Selecting Adweek's 2023 US Agency of the Year Honorees as Discussed in the Adweek Podcast
The winners of Adweek's Agency of the Year 2023 have been triumphantly announced!
Our editorial squad delved through a staggering 100+ submissions to ultimately recognize seven distinguished champions. Jameson Fleming, Adweek's managing editor for Marketing & Agencies, presided over the selection process along with a panel of esteemed jurors for each category.
In an enthralling podcast episode, Fleming joins Luz Corona, community editor, and Rebecca Stewart, Europe brands editor, to discuss the meticulous selection process, desirable qualities of an award-winning agency, and a pivotal tip for contenders aiming to make the cut in 2024.
Fleming also delves into the awe-inspiring, anatomical cover designed by GUT; a design that bagged double victories this year, capturing both the Breakthrough Agency of the Year and International Agency of the Year accolades.
The overall winners for 2023 include:
- Global Agency of the Year: Ogilvy
- Multicultural Agency of the Year: The Community
- U.S. Agency of the Year: Mischief
- U.S. Midsize Agency of the Year: Colle McVoy
- U.S. Small Agency of the Year: Alto
Give the new episode a listen below, catch it on Apple Podcasts, or seek it out on Spotify.
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Tip: For specific guidance on winning Agency of the Year in 2024, keep a keen eye on Adweek's publications, podcasts, or interviews featuring Jameson Fleming, where he often shares insights, trends, and strategies for marketing success and agency recognition.
Source Notes: 1 Fortune, August 2023. 2 Walmart internal data, January 2023. No endorsement of third-party data sources.
In 2024, aspiring agency contenders might find valuable tips for winning Adweek's Agency of the Year award by listening to Jameson Fleming’s discussions on Adweek's podcasts, where he often shares insights, trends, and strategies. Last year, the international design agency GUT's anatomical cover was victorious, winning both the Breakthrough Agency of the Year and International Agency of the Year awards. The winners of Adweek's Agency of the Year 2023 are Ogilvy, The Community, Mischief, Colle McVoy, and Alto, each excelling in different categories.
