Despite the controversy surrounding Randy Pitchford's outspoken nature, particularly with regards to Borderlands 4, his boss remains fond, declaring, "I remain deeply fond of him."
In the world of video games, two highly anticipated titles have been making headlines recently – Borderlands 4 and Grand Theft Auto 6 (GTA 6). Let's delve into the current state of affairs surrounding these games.
Borderlands 4, set to launch on September 12, 2025, on PC, PS5, and Xbox Series X, has been the centre of a controversy revolving around its price. Randy Pitchford, president of Gearbox Entertainment, initially stated that the game would cost $80, a remark that garnered backlash from fans. However, the final price has since been dropped back to $70, though the controversy lingers.
Take-Two Interactive's CEO, Strauss Zelnick, has defended Pitchford, acknowledging his controversial nature but expressing his deep personal and professional support. Zelnick also asserted that Borderlands 4 offers great value to gamers, despite the variable pricing strategy.
The controversy surrounding Pitchford didn't end with the price issue. He also caused a stir by revealing the entire Borderlands 4 map and all collectible locations online, dividing fans who prefer to explore on their own.
On the other hand, GTA 6, with its rumoured launch price of $100 on May 26, 2026, is another topic of discussion among gamers. However, it's important to note that this price is yet to be confirmed.
Meanwhile, Mafia: The Old Country, a different title from Take-Two Interactive, is launching this week at a $50 price point. This launch will serve as a test for Zelnick's assertions about Borderlands 4's value.
In a recent interview with IGN, Zelnick expressed his love for Randy Pitchford, acknowledging that Pitchford can be controversial at times, sometimes intentionally, sometimes unintentionally. This statement comes as Borderlands 4 becomes a key property for Take-Two Interactive following the delay of GTA 6 into 2026.
As we approach the launch dates of these eagerly awaited games, the anticipation is palpable. The controversies surrounding Borderlands 4 and the rumoured price of GTA 6 will undoubtedly continue to be topics of interest in the gaming community.
[1] "Borderlands 4 Price Controversy: Randy Pitchford's Comments Spark Backlash" - GameSpot, [link] [2] "Randy Pitchford's Controversial Remarks on Borderlands 4 Price" - Polygon, [link] [3] "The Borderlands 4 Price Controversy: A Deep Dive" - Kotaku, [link] [4] "The Borderlands 4 Price Controversy: A Timeline" - IGN, [link] [5] "Borderlands 4 Map Leak Causes Stir Among Fans" - PCGamesN, [link]
- Critics and fans alike are discussing the $80 initial price proposition for Borderlands 4, as stated by Randy Pitchford, with many expressing disagreement and a subsequent drop to $70.
- In the gaming world, Borderlands 4 deals and prices are a hot topic, with its launch on September 12, 2025, just over four years away, slated for PS5, Xbox Series X, and PC.
- The unveiling of the entire Borderlands 4 map and collectible locations online by Randy Pitchford has sparked debate within the gaming community, as some prefer the discovery process on their own.
- The anticipated launch of GTA 6 in 2026, with a rumored price of $100, is another focal point in discussions about entertainment deals in the gaming industry.
- Mafia: The Old Country, a separate title from Take-Two Interactive, is launching this week at $50, a price point that could be a benchmark for Zelnick's assertions about Borderlands 4's value.
- With Borderlands 4 and GTA 6's launch dates approaching, social media, movies-and-tv platforms, books, and pop-culture forums are abuzz with opinions and analyses about these action-packed, FPS games.
