Designer Law Roach talks about his work on Travis Kelce's notable GQ cover - a defiant statement to the naysayers.
Travis Kelce's Unconventional GQ Cover Story: A Fashionable and Thoughtful Approach
In an unexpected turn, NFL star Travis Kelce graced the cover of GQ magazine, showcasing a wild and thoughtful side that has left the internet buzzing.
The shoot, captured by renowned photographer Ryan McGinley, sees Kelce floating on a flyboard high above the Biscayne Bay, a sight that defies the ordinary. This daring move encapsulates Kelce's off-season training grounds in Florida, where the three-time Super Bowl winner pushes his limits.
The cover story's fashion moment was masterfully crafted by stylist and image architect Law Roach. Roach's approach was to create a visual statement that challenges traditional perceptions of athletes in fashion. He achieved this by blending Kelce's wild and heroic persona with a more thoughtful side, a move that can be interpreted as a "fuck-you to the critics."
Roach's styling was a masterclass in contrasting styles. Unconventional and bold fashion choices highlighted Kelce's playful side, while maintaining elements that reflect his athletic and heroic persona. This contrast served to showcase Kelce's versatility and question traditional perceptions of athletes in the fashion world.
The cover was shot in a swamp, adding an element of wildness and unpredictability to the visuals. This setting served as a metaphor for Kelce's ability to thrive in unconventional environments, both on and off the field. The use of a swamp also emphasized the idea of Kelce being fearless and adventurous.
The collaboration between Roach, Kelce, and McGinley was crucial in capturing the essence of the moment. The styling complemented the narrative in the article, creating a look that was both provocative and thought-provoking.
The cover story delves into Kelce's high-profile romance, his fairytale life, and his thoughts following a Super Bowl defeat. In an emotional moment, Kelce described himself as the world's happiest man.
The second cover features a pensive Kelce preparing for a comeback, a side of him that showcases a more thoughtful and introspective personality.
In a departure from the expected professional portrayal of celebrities, the Travis Kelce cover story deviates from the norm, offering a glimpse into the life of a Super Bowl winner who is not afraid to get "freaky with fashion." The story, written by Sean Manning, has been actively consumed by the internet, making it a must-read for fans and fashion enthusiasts alike.
The stylist, Law Roach, used bold and unconventional fashion choices to challenge traditional perceptions of athletes in the fashion world, showcasing Travis Kelce's versatility in both style and culture. This project, a collaboration between Roach, Kelce, and photographer Ryan McGinley, was presented in the fashion-and-beauty and entertainment sections of GQ magazine, blurring the lines between sports and lifestyle.
The cover story's fashion moments, masterfully crafted by Roach, created a visual statement that reflected Kelce's wild and heroic persona while also emphasizing his thoughtful side, making a "fuck-you to the critics." The cover shoot, captured in a swamp, enhanced the visuals' wildness and unpredictability, symbolizing Kelce's ability to thrive in unconventional environments.
The cover story delved into Kelce's personal life, relationships, and emotional moments, providing an in-depth look into the lifestyle of a Super Bowl winner who is passionate about fashion, culture, and entertainment. This unique narrative was a departure from the expected professional portrayal of celebrities, offering an insightful and provocative read in the realm of sports, fashion, and entertainment journalism.
