Demi Lovato revisits the site of her frozen yogurt feud controversy
Demi Lovato's Changing Relationship with The Bigg Chill
In the spring of 2021, Demi Lovato, the 32-year-old pop star, expressed her discontent with The Bigg Chill, a popular yogurt shop, on her Instagram Story. She criticized their offerings as "diet foods" and accused them of promoting "diet culture vultures," causing a viral controversy[1].
However, Lovato's intentions were well-intentioned, as she has always been an advocate for creating a safer environment for people with eating disorders. She expressed a desire to make Los Angeles, the country, and the world a safer place for those struggling with eating disorders[2].
Lovato's initial visit to The Bigg Chill was triggering for her, causing her to leave without her desired frozen yogurt and feel sad[1]. In one TikTok clip, she lip-synced to a viral video from April 2021, lamenting not getting the yogurt she wanted[1]. In another video, she danced at the shop, but the experience left her feeling uncomfortable[1].
The Bigg Chill, which opened in 1986 and offers more than 400 distinctive flavours using live cultures and natural ingredients, responded to Lovato's accusations, stating that they carry items for various dietary restrictions, including diabetes, celiac disease, and vegans, in addition to more indulgent treats[1].
In July 2025, Lovato returned to The Bigg Chill, sharing videos of herself happily enjoying frozen yogurt at the shop and even promoting her new single in partnership with it[3]. This return marked a reconciliation after several back-and-forths, and Lovato eventually apologized and offered to collaborate with the store[4]. Thus, the relationship changed from criticism and conflict to one of amends and cooperation over about four years[2][4].
Lovato's TikTok posts from her latest visit to The Bigg Chill show her enjoying her frozen treat, captioning one post, "you make me happy @The Bigg Chill," adding three ice cream emojis[3]. She also posted a clip where she added text over the footage that read, "'You look happier!' thanks i finally got the yogurt that i wanted!"[3].
The Bigg Chill apologized for any offense caused by their offerings and appreciated Lovato's feedback, as it helped them improve their labelling of diabetic and vegan foods[1]. Lovato's critique was not intended to bully a small business, but rather to raise awareness about the importance of creating a safe and inclusive environment for everyone[4].
Lovato's relationship with The Bigg Chill serves as a reminder that dialogue and understanding can lead to positive change. Her advocacy for people with eating disorders and her willingness to work with businesses to promote inclusivity are commendable. The pop star continues to be a strong voice for mental health and body positivity.
[1] Source [2] Source [3] Source [4] Source
- Demi Lovato's advocacy for body positivity extended to the media and entertainment world, as she criticized a popular yogurt shop, The Bigg Chill, for promoting diet culture.
- As part of the pop-culture discourse, Lovato's critique sparked a viral controversy, but her intentions were focused on creating a safer environment for people with eating disorders.
- The relationship between Demi Lovato and The Bigg Chill evolved over time, with both parties eventually collaborating to promote inclusivity in the business and entertainment spheres.
