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Defend Ukraine's Territory and Halt the Ongoing Conflict: A Creative's Imperative

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Creatives in Ukraine Now Tasked with Protecting Homeland and Halting Conflict
Creatives in Ukraine Now Tasked with Protecting Homeland and Halting Conflict

Defend Ukraine's Territory and Halt the Ongoing Conflict: A Creative's Imperative

In the early hours of February 25, Inna Polshina and Serhii Malyk, creative professionals based in Kyiv, were jolted from their sleep by loud noises. Their sleepy brains refused to believe it, but their hearts knew about the attack on Ukraine.

The night before, on February 24, Russia launched an attack on Ukraine, with Kyiv being the initial target. The following days saw the shelling of several cities, including Kharkiv.

The shelling of Kharkiv, a city in northeastern Ukraine, is a clear indication of the widespread and destructive nature of the Russian attack. It is one of the many cities in Ukraine that have been affected by the ongoing invasion. The ongoing shelling in Kharkiv continues to pose a threat to the safety and well-being of its citizens.

Inna Polshina, the co-founder and creative services director of Angry, a creative agency based in Kyiv, and Serhii Malyk, the creative director for the same agency, sent a dispatch to Adweek about the attack on Ukraine. The first piece of information they received about the escalation of the attack was a post on social media stating "Kharkiv is under shelling."

Social media was the first source of information about the shelling in Kharkiv. However, there is no specific publicly available information on the current situation of Angry, the creative agency in Kyiv, following Russia’s invasion.

Reports from mid-2025 focus on political protests in Kyiv and across Ukraine regarding President Volodymyr Zelenskyy’s approval of a controversial law targeting anti-corruption watchdogs, triggering large-scale demonstrations in Kyiv and other cities. These reports highlight the civic atmosphere and public activism in the Ukrainian capital but do not mention the agency Angry or provide details about its status, operations, challenges, or changes since the conflict.

To find updates about Angry specifically, it may require more targeted sources such as the agency’s own communications, industry reports, or news focused on creative industries in Kyiv amidst ongoing war conditions.

The shelling of Kharkiv added to the distress and uncertainty felt by Inna Polshina and Serhii Malyk. As the situation in Ukraine continues to evolve, the creative industry, like many others, is facing unprecedented challenges. Yet, the resilience of the Ukrainian people, including those in the creative sector, remains unwavering.

  1. The shelling of Kharkiv adds to the ongoing challenges faced by the creative industry in Ukraine, particularly Inna Polshina and Serhii Malyk of Angry, a creative agency based in Kyiv, who are making efforts to stay updated in the midst of war-and-conflicts.
  2. In the realm of general-news, politics also plays a significant role, as demonstrated by the civilian demonstrations in Kyiv and other Ukrainian cities against President Volodymyr Zelenskyy's controversial law affecting anti-corruption watchdogs, indicating a persistent spirit of activism within the Ukrainian population.

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