Decathlon's New Store Model: Unraveling the Design that Evokes a Sprinting Impulse
Hey There, Sports Buffs! 🏃♂️🏃♀️ Get ready to lace up your shoes, marathoners, trail runners, and semi-marathoners! Decathlon, France's leading sports giant, owned by the mighty Mulliez group (Auchan, Leroy Merlin, Kiabi), has just unveiled a game-changer: the world's initial 100% running-focused store, conveniently situated in the heart of Bordeaux, Gironde. Let's dive into the juicy details!
Trailblazing Performers, Unite! By Camille Harel for large-scale consumption/large-scale distribution
When sports enthusiasm reaches new heights, Decathlon rises to the challenge! Step into the epicenter of Bordeaux, and witness the grand debut of Decathlon Running, a specialized running haven, right on the Promenade Sainte-Catherine. Although Decathlon remains a sports generalist, the pulse of its evolution beats with the rhythm of a running specialist.
Bastien Grandgeorge, General Director of Decathlon France, eloquently shares the unshakable credibility and technical finesse they've earned over the years: "We are the leading sports brand, yet our deep-rooted expertise makes us formidable specialists too." And Bordeaux, unsurprisingly, has been carefully selected as the trailblazing battleground, home to a whopping 25% of sports enthusiasts who can't get enough of running!
Squeeze through the doors of this 160 square-meter sanctuary that opened its doors on May 14, and immerse yourself in the vibrant world of running gear. Pocket-friendly pricing from 70 to 220 euros ensures high-performance road running shoes, trail running shoes, 80 sock models, connected watches, clothing, accessories, and even nutrition products, are all within reach. Approximately 60% of the references come from renowned national brands like Hoka, Asics, and Brooks, while 40% proudly represent Decathlon's very own Kiprun brand.
Transform your Running with a free Footwear Test
But that's not all! Customer experiences take center stage at Decathlon Running. In addition to knowledgeable sales associates, the cutting-edge footwear test elevates personalized shopping to extraordinary heights. Simply equip yourself with connected insoles and a tablet, and let Decathlon analyze your running pattern's impacts, cadence, and muscle engagement, all while avoiding a simple in-aisle sprint test.
"We're gunning for over 5 billion euros by 2025": says Decathlon, with fire in their eyes! Decathlon Running is currently in its experimental stage, and the success of this concept may pave the way for expansion to other major cities, including Paris, Lille, Lyon, Marseille, and Nantes. But there's more! Montpellier is already set to welcome a similar store in the fall of this year, though the secret surrounding its focus remains tightly sealed. Will Decathlon Fitness, Decathlon Cycling, or Decathlon Outdoor be next in line? The suspense is killing us!
🌟Follow this article for trending topics in sports, distribution, and Decathlon! 🌟
1. Sports enthusiasts can rejoice as Decathlon, the sports giant known for its wide range of products, has now opened a specialty store, Decathlon Running, focused solely on running gear, located in the heart of Bordeaux, France.
2. For runners seeking to upgrade their gear, Decathlon Running offers a diverse range of products, from high-performance road and trail running shoes to connected watches, clothing, accessories, and even nutrition products, ensuring everyone can find the perfect fit within their budget.
