Unleashing Decathlon's German Expansion: "We're Hiring Over 3000 People"
- Written by Nils Kreimeier
- Estimated Reading Time: Approx. 2 Mins
Expanding Workforce: Decathlon Germany Announces Hiring of Over 3,000 Employees - Decathlon Germany Announces Mass Hiring: Over 3000 New Employees Needed
Gear up, Germany! Decathlon is on a mission to reach 19 million customers and needs your help to make it happen. With over 5,500 employees in Germany and 88 stores, the sporting goods juggernaut is readying for a significant expansion, aiming to increase its market share and provide a more accessible shopping experience.
Why the push for growth? While Decathlon boasts a solid presence in the country, it currently holds only a sliver of the market pie, with a share barely exceeding 5%. The company's shareholders are eager for more, encouraging Decathlon to get closer to their customers—present and future.
You might question why brick-and-mortar stores still matter when a significant portion of business seems destined for the digital realm. Well, Decathlon ponders the same thing. While the brand thrives online, it acknowledges the importance of a solid physical presence too. That's why it's pumping the brakes on its digital-focused past and revamping its stores to offer a modern and attractive shopping experience that caters to the demanding tastes of its customers.
So, what can you expect? Decathlon is planning to open at least 60 new locations in the next three years, translating to over 3000 new job opportunities!
However, the company intends to move past its image as a discount retailer. After neglecting store development while catching up digitally, Decathlon is now set on revitalizing its physical locations and investing in a striking and contemporary store model. In fact, over the past year, it has already modernized 15 stores, with plans to touch up 20 more in the current year.
The increased investments in marketing costs might raise a few eyebrows, considering Decathlon's budget-friendly image. Yet, the company acknowledges the necessity of striking the right balance between affordability and marketing. After all, marketing is crucial to reaching a broader audience and ensuring customers get the word about all the great things Decathlon has in store.
Stay tuned as Decathlon navigates the intricate dance of e-commerce and in-store shopping, contemplates collaborating with German football national players for advertising campaigns, and puts more emphasis on the two-wheeled wonders—bicycles.
Source resources: 1, 2, 3, 4, 5
- Topics:
- Retail
- Sports
- Sustainability
- Employment
Join the conversation on our platform: stern
- As Decathlon seeks to expand its presence in Germany, the community policy is being revised to accommodate over 3000 new hires in the next three years.
- The employment policy at Decathlon is being modernized to attract a wider customer base and cater to the demands of the market, particularly in the retail sector.
- Kreimeier, one of the shareholders, emphasizes the need to modernize Decathlon's stores, including the renovation of 20 stores this year and the opening of at least 60 new locations, to improve their market share in the sports industry.
