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Custom Fitting Takes Less Than an Hour Falls Short of Requirements

Retail specialist, Joe Ferguson, voices concerns regarding the current industry norm in custom fitting and suggests that clients should tone down their anticipations from a one-hour fitting session due to its limitations.

Custom Fitting Takes Less Than an Hour Falling Short of Sufficient Adjustments
Custom Fitting Takes Less Than an Hour Falling Short of Sufficient Adjustments

Custom Fitting Takes Less Than an Hour Falls Short of Requirements

In the world of golf, having the right equipment can make a significant difference in a player's performance. However, it's not just about purchasing the latest club or driver; it's about finding the perfect fit.

Despite time and financial constraints, multiple fitting sessions are beneficial to avoid poorly fitted equipment. A fitting should be an educational experience, teaching a player why certain equipment works for their swing. A holistic approach to fitting is needed for both amateurs and top players in the world.

On-course testing is necessary to fully evaluate a club's performance in various conditions. Analyzing gathered information is crucial before starting the process of working through various head, shaft, loft, lie, and swing weight combinations. Regular check-ins with a fitter can help ensure equipment evolves with a player's game over time.

The author, a former custom fitter and PGA Professional, argues that a custom fitting session should be the first step in a longer process. A single, one-hour custom fitting session is not sufficient for equipment optimization. The author cannot imagine being confident about a player's club choice after a one-hour session, regardless of the club type.

Rushing the fitting process is considered a disservice to the player. There is too much to fit into a one-hour session to get a completely accurate picture of a player's needs in a custom fitting. The one-hour fitting session is a good starting point, but it is not the final answer for comprehensive equipment optimization.

Elite players take their time with equipment choices, viewing a fitting as an ongoing, iterative process. Tyrrell Hatton, for instance, took multiple fitting sessions over several months to choose his driver during the 2015 British Masters, supported by TaylorMade. His choice was a painstakingly considered decision.

The custom fitting session for amateur golfers is often seen as a solution to equipment problems. However, it's important to remember that a longer-term, thoughtful approach is necessary for golfers seeking to optimize their performance and get the most out of their equipment.

In conclusion, a comprehensive custom fitting process is crucial for golfers at all levels. It's not just about buying the latest equipment; it's about finding the perfect fit for each individual player. By taking the time to understand a player's needs and preferences, and by testing and adjusting equipment in various conditions, players can significantly improve their performance on the course.

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