Cucumbers, Bavaria, and Abstinence: Predicted Trends for 2025
In the coming year, a myriad of trends are set to reshape various aspects of our lives, from fashion and travel to dining and social interactions.
A Changing Perspective on Alcohol
A growing global and local sober movement views alcohol as a nerve poison, and this perspective is reflected in the rising interest in non-alcoholic beverages. Notably, bestselling author Bas Kast has recently released a book titled "Why I No Longer Drink Alcohol". The German Society for Nutrition also changed its recommendations in 2024, stating that there is no risk-free amount for alcohol consumption.
Sustainable Fashion Takes Center Stage
Sustainable and circular fashion is expected to be a prominent trend in 2025. Key trends include increased secondhand fashion sales, eco-luxe tailoring with upcycled textiles, lab-grown leather, and regenerative plant-based fibers. Minimalism, with its emphasis on neutral palettes, seasonless staples, quality over quantity, and timeless styles, is also gaining traction. Innovations like RFID and blockchain tech are improving supply chain transparency and sustainability claims in fashion.
Travel and Gastronomy: Experiences over Material possessions
Theme cafes continue to gain popularity, offering immersive experiences beyond food and drinks. These cafes are becoming travel destinations, with people visiting different cities to experience unique themed environments that include creative food and drink menus matching the theme vibe. The Ahr Valley in Rhineland-Palatinate, largely destroyed in July 2021, is among the top destinations for 2025, as announced by Condé Nast Traveller in their "Best Places To Go 2025" list.
Colors of 2025: Vibrant and Playful
Pantone has declared that 2025 will be "Moka Mousse" colored. Meanwhile, Gen Z and older Boomers are looking for inspiration to transform spaces into colorful, playful oases. The Curatorium for Good Vision predicts a trend in eyewear with frames in vibrant candy colors or soft pastel tones for 2025.
Wellness and Authenticity: The Driving Forces
The growing interest in theme cafes and immersive environments suggests that consumers increasingly seek experiences that create a distinct mood or atmosphere, often intertwined with social media appeal. This trend is further reflected in the rise of "Situationships" being out, with clarity and conscious decisions being in, as announced by Tinder. The Parship Dating Compass for 2025 talks about "Baywatching", which refers to being aware of one's own needs.
Revival of Traditional Cuisines and New Trends
Mexican cuisine is making a comeback in the gastronomy trend. Additionally, the number of searches for pickled cucumbers on Pinterest has increased significantly, leading analysts to expect a real pickled cucumber trend in 2025.
Looking Ahead: Entertainment and Culture
The sequel to the film "Bridget Jones" is coming to theaters in February 2025. Lonely Planet lists Bavaria as one of the ten best travel regions worldwide in its "Lonely Planets Best in Travel 2025" book. A free 95.5 Our Website Newsletter is available to keep readers informed about top concerts, exclusive giveaways, and insights into Larissa Lannert live.
The Rise of Nano-Ships and Glamouflage
On Tinder, trends like "Loud Looking" and "Nano-Ships" are on the rise. The German Fashion Institute calls out a tone called "Glamouflage" - a mix of shimmering bronze and olive green.
Some are eagerly awaiting the delayed launch of the US chain Taco Bell in Germany in 2025. Pinterest is calling the doll aesthetic a trend, with Gen X and Millennials increasingly searching for baby doll-style makeup, colorful accessories, and doll-themed home decor.
In summary, 2025 trends show a strong emphasis on sustainability, experience-focused consumption, wellness, and authenticity across fashion, food, social environments, and lifestyle choices.
- As the sober movement gains momentum, the fashion industry is also adapting, with sustainable and circular fashion becoming a major trend, including increased secondhand fashion sales, eco-luxe tailoring with upcycled textiles, and minerals, emphasizing quality over quantity and timeless styles.
- In the realm of food and drink, trends are shifting toward experiences over material possessions, with theme cafes offering immersive experiences becoming popular travel destinations and Mexican cuisine making a comeback in gastronomy.
