CS2 partners with Team Vitality, welcoming Stake on board as the international partner
Stake.com and Team Vitality Form Multi-Year Partnership
Stake.com, a leading sports betting and gaming operator, has entered into a significant partnership with Team Vitality, a prominent esports organisation competing in Counter-Strike 2 (CS2). This multi-year agreement, described as a seven-figure deal, makes Stake.com the official international betting partner of Team Vitality's CS2 roster [1][2][3].
The partnership will see Stake's branding prominently displayed on Team Vitality’s new jerseys, first showcased at the prestigious IEM Cologne 2025, one of the pinnacle events of the professional CS2 circuit. Stake will also feature in various marketing and promotional campaigns across social media [1][2][3].
Beyond branding, the partnership includes the creation of exclusive content, innovative brand activations, and joint campaigns that leverage Stake’s connections and Team Vitality’s esports prominence. Stake will also have access to players for content creation and fan engagement [1][3].
For Team Vitality, this partnership marks a significant step in their ambition to become a leading global esports brand. Co-CEO Vas Roberts stated that the partnership symbolizes their success in achieving this goal [5].
The partnership also benefits Stake.com, as it represents an expansion into the esports vertical, complementing their existing investments in traditional sports like Formula 1, MMA, and football [1][2][4].
The timing of the deal is strategic, as Team Vitality’s CS2 squad has been exceptionally successful in 2025, winning multiple S-Tier tournaments, including the ESL Grand Slam and Blast Austin Major, reinforcing the high-profile nature of the partnership [2][4].
The partnership between Stake.com and Team Vitality is not the first foray into esports for Stake.com. They have previously sponsored other sports competitions, athletes, and teams [6]. An image of the partnership between Stake.com and Team Vitality is credited to Team Vitality/Stake [7].
[1] Stake.com Partners with Team Vitality [2] Team Vitality Secures Major Partnership with Stake.com [3] Stake.com Becomes Official International Betting Partner of Team Vitality [4] Team Vitality's CS2 Roster Wins Two Consecutive Titles [5] Interview with Vas Roberts, Co-CEO of Team Vitality [6] Stake.com's Previous Esports Sponsorships [7] Image Credit: Team Vitality/Stake
- Stake.com, in addition to traditional sports like Formula 1, MMA, and football, is further enhancing its presence in the esports vertical with sports betting through this partnership with Team Vitality's CS2 roster.
- The strategic partnership between Stake.com and Team Vitality, focusing on sports betting, will extend beyond branding, including the creation of exclusive content and innovative brand activations related to sports betting and CS2.
