CS2 forms alliance with Team Vitality, designated as their international partner for Counter-Strike
Stake.com Partners with Team Vitality's Counter-Strike 2 Team
In a significant move, global online casino and sportsbook platform, Stake, has partnered with Team Vitality's Counter-Strike 2 (CS2) roster. This multi-year agreement, valued in the seven figures, promises to deliver innovative experiences for Team Vitality's fans and provide them with exclusive content.
The partnership encompasses several key areas:
- Exclusive Content and Premium Activations: Stake and Team Vitality will collaborate on co-creating unique and bold content activations. This partnership offers fans year-round access to players, providing exclusive behind-the-scenes opportunities and engaging fan experiences.
- Social Media Campaigns: The partnership includes high-impact brand campaigns across Team Vitality's digital and social media platforms. This collaboration aims to leverage both brands' audiences to maximise engagement and visibility in esports.
- Brand Exposure and Jersey Placement: Stake's logo will be prominently featured on Team Vitality's official CS2 team jerseys, specifically on the front and left collarbone, starting from their debut at the prestigious IEM Cologne 2025 event.
- Expansion into Esports: This partnership marks Stake's first official foray into esports sponsorship, reflecting the growing appeal of esports to global brands aiming for visibility and premium positioning on an international stage.
- Shared Values: The alliance aligns Stake with the reigning CS2 world champions, granting them a premium platform to connect with global esports fans and emphasising shared values of bold ambition and elite performance.
Beyond content and social media, the collaboration includes comprehensive activation plans integrating Stake's brand deeply into Team Vitality's CS2 esports ecosystem, elevating both fan engagement and brand presence.
The partnership brings more opportunities for fans of both companies, aiming to benefit from each other's brand visibility and exposure. IEM Cologne, one of the pinnacle events of the professional CS2 circuit, was the first event where Stake's logo was visible on Team Vitality's CS2 team's jerseys.
Stake.com, a leading sports betting and gaming operator, is expanding its reach into the esports vertical with this partnership. Previously, Stake added Patrice Evra and Valentina Shevchenko to its global ambassador team.
Team Vitality co-CEO Vas Roberts stated that the partnership reflects the success of Team Vitality's ambition to establish itself as a leading global esports brand.
Credit: Team Vitality/Stake
Stake.com will be featured across Team Vitality's digital platforms and channels. The partnership also includes collaboration on various other initiatives, with the two companies co-creating premium content activations.
Stake.com has previously backed other sports competitions, including the Ultimate Fighting Championship and Formula 1. Team Vitality, fresh from winning two titles—one from the Blast Austin Major and one from the ESL Grand Slam—is excited about this new partnership.
References:
[1] Team Vitality. (2023). Press Release: Stake.com partners with Team Vitality. [Online]. Available: https://www.team-vitality.com/en/press-releases/stakecom-partners-with-team-vitality
[2] Esports Insider. (2023). Stake.com partners with Team Vitality. [Online]. Available: https://esportsinsider.com/2023/03/stake-com-partners-team-vitality/
[3] Dexerto. (2023). Stake partners with Team Vitality for multi-year deal. [Online]. Available: https://www.dexerto.com/esports/stake-partners-with-team-vitality-for-multi-year-deal-1734996
[4] Esports News UK. (2023). Stake partners with Team Vitality in multi-year deal. [Online]. Available: https://www.esportsnewsuk.com/stake-partners-with-team-vitality-in-multi-year-deal/
[5] The Esports Observer. (2023). Stake.com Partners with Team Vitality for Multi-Year Deal. [Online]. Available: https://esportsobserver.com/stakecom-partners-with-team-vitality-for-multi-year-deal/
- This partnership between Stake.com and Team Vitality extends beyond traditional sports, with plans for Stake to be involved in sports betting, as their logo will be prominently displayed on Team Vitality's CS2 team jerseys.
- The collaboration between Stake.com and Team Vitality encompasses co-creating premium content activations, offering fans unique experiences that overlap the worlds of sports, esports, and gambling.
