Cryptocurrency trading platform BTCC endorses its initial sports partnership with basketball prodigy Jaren Jackson Jr. from the NBA.
BTCC, a renowned crypto exchange with over 9.1 million users worldwide, has made a significant stride in bringing cryptocurrency closer to mainstream audiences by partnering with Jaren Jackson Jr., the 2023 Defensive Player of the Year and 2x NBA All-Star. This partnership aims to bridge the gap between professional sports and digital assets.
As BTCC's global brand ambassador, Jaren Jackson Jr. will represent shared values such as discipline and long-term vision, symbolised by the hashtag #BTCCxJJJ. The collaboration will offer fans unique opportunities to engage with their sports hero through various marketing initiatives and fan engagement activities.
Exclusive Trading Competitions and Signed Merchandise
BTCC has launched a month-long trading competition featuring a 500,000 USDT prize pool and signed jerseys from Jaren Jackson Jr. This competition encourages fans to participate in crypto trading while engaging with their sports hero.
Engaging Content and Lifestyle Integration
The partnership highlights Jackson Jr.’s interests beyond basketball, such as music and fashion, blending his lifestyle with next-generation finance. Fans can expect exclusive content to learn more about him off the court through BTCC channels.
Promotion of BTCC’s Trading Features
The collaboration emphasises BTCC’s crypto features like futures trading and copy trading, educating Jackson Jr.’s fans about advanced trading tools through his endorsement and outreach.
Information and Market Insights Access
BTCC has also launched a News Center to provide 24/7 market updates, deep dives, and trend analyses, empowering users—including Jackson Jr.’s fans—to make informed crypto trading decisions.
This partnership is designed to attract Jackson Jr.’s fanbase to cryptocurrency by combining sports excitement with interactive, educational crypto trading experiences and lifestyle content.
A Trusted and Reputable Crypto Exchange
BTCC operates in compliance with regulations, holding licenses in the USA, Canada, and Europe. The exchange offers market-leading liquidity and exceptional security, with a flawless safety record for 14 years.
For press-related inquiries, contact Aaryn Ling at [email protected]. To learn more about BTCC, visit their official website at https://www.btcc.com/en-US. You can also follow BTCC on Instagram at https://www.instagram.com/btccbitcoin/ and YouTube at https://www.youtube.com/@BTCCExchange.
BTCC's X platform can be accessed at X: https://x.com/BTCCexchange. The exchange provides services for spot, futures (with up to 500x leverage), and copy trading. It also offers a free demo trading feature, making it a suitable choice for beginners.
This press release is sponsored by BTCC's commercial partners.
Jaren Jackson Jr., a phenomenal shot blocker and leader on the Memphis Grizzlies, represents the kind of leader BTCC wants to build with in an industry where trust, discipline, and long-term vision matter. His love for music and fashion further infuses his lifestyle and cultural relevance of elite sporting excellence and next-generation finance.
BTCC was founded in 2011 and has been operating globally for over a decade. The partnership between BTCC and Jaren Jackson Jr. is BTCC's first-ever sports sponsorship, aiming to bring cryptocurrency closer to mainstream audiences.
