Crocs Launches 'Share the Joy' Festive Campaign with Rashmika Mandanna
Crocs, the iconic footwear brand, has launched its 'Share the Joy' campaign for the festive season. Led by global ambassador Rashmika Mandanna, the campaign is conceptualized and produced by Kulfi Collective, reflecting India's Gen Z festive celebrations. It features Crocs Classic Clogs styled with blingy, elevated Jibbitz charms as the ultimate festive accessory.
The 'Share the Joy' campaign film captures friendship, festive sparkle, and playful retro vibes, set to the tune of 'Yaar Bina Chain'. It transforms chaos into laughter and celebration, showcasing spontaneous moments of joy and shared experiences among friends. The film is a slice of festive reality, reflecting how India's youth enjoy their festivities.
New silhouettes and colorways for the festive season include the Bae Velvet Clog and Crush Clog Plush Plum. These additions to the Classics collection feature elevated, blingy Jibbitz, inviting consumers to celebrate togetherness and fun. The 360-degree campaign is present across digital, social, and retail touchpoints, encouraging everyone to join in the festivities.
The 'Share the Joy' campaign is a celebration of the festive spirit, spontaneous moments, togetherness, and playful self-expression. With Rashmika Mandanna as its global ambassador, the campaign is set to make a splash this festive season. Crocs, headquartered in Broomfield, Colorado, and present in over 80 countries, continues to bring joy and comfort to consumers worldwide.
