Crocs Kicks Off 'Share the Joy' Campaign in India for Festive Season
Crocs has kicked off its 'Share the Joy' campaign in India, celebrating the festive season with a focus on spontaneous moments of joy and shared experiences. The campaign, conceptualized and produced by Kulfi Collective, is led by global ambassador Rashmika Mandanna and features a host of Gen Z creators. It was launched on October 3, 2025, in New Delhi.
The campaign showcases Crocs' Classic Clogs styled with blingy, elevated Jibbitz charms as the ultimate festive accessory, complementing contemporary Indian looks. It introduces new silhouettes and colorways like the Bae Velvet Clog and Crush Clog Plush Plum for the season. In-store, customers can enjoy festive-inspired visual merchandising and immersive experiences.
The campaign film captures a chaotic Diwali party preparation and transformation, set to the nostalgic tune of 'Yaar Bina Chain'. It is present across digital, social, and retail touchpoints, inviting consumers to celebrate with joy and togetherness. The campaign is distributed by PRNewswire and published by PTI.
Crocs, headquartered in Broomfield, Colorado, and known for its Crocs and HEYDUDE brands sold in over 80 countries, aims to spread joy and togetherness through its 'Share the Joy' campaign this festive season in India.
