Crocs Taps Rashmika Mandanna as Global Brand Ambassador, Launches "Your Crocs, Your Story, Your World." Campaign
Crocs appoints Rashmika Mandanna as the Indian representative for their global brand endorsement
Footwear giant Crocs has selected actor Rashmika Mandanna as its new global brand ambassador from India, aiming to boost its presence and appeal among younger audiences in the Indian market.
Entering the scene with a bang, Crocs has unveiled an exciting new campaign - "Your Crocs, Your Story, Your World." Marvel at how Mandanna's day-to-day life unfolds in an imaginative, dreamy world, thanks to the blend of visual storytelling and surrealist aesthetics. With a mix of live action and computer-generated imagery (CGI), the ad takes viewers on a wild ride, using Crocs' iconic JibbitzTM charms as storytelling tools to shine a light on personal narratives and distinct style choices.
In an interview, Mandanna shared her enthusiasm about teaming up with Crocs:
Crocs officials lauded Mandanna as the ideal fit for this groundbreaking campaign, citing her popularity and widespread cultural influence in India. According to Yann Le Bozec, Head of International Marketing at Crocs, Mandanna's immense reach among India's youth makes her the perfect ambassador for amplifying Crocs' connections with the local consumer base.
The striking and innovative campaign has been developed in collaboration with Kulfi Collective and will be showcased across digital, retail, and social media platforms. In addition to the eye-catching ad, the collaboration introduces new styles and color variants for Crocs enthusiasts in India.
The Power of Self-Expression Through Crocs
Crocs' latest campaign aims to position its products as a canvas for self-expression and everyday fashion. With their colorful designs, unique shapes, and customizable JibbitzTM charms, Crocs offer an unparalleled opportunity for users to tell their own stories through their footwear. Mandanna's authentic personality and versatility closely align with Crocs' brand values, making her an excellent choice to embody the brand's commitment to self-expression.
Fashion Tailored to Your Whims
The campaign emphasizes the importance of personalization in fashion, strengthening the case for Crocs as a wardrobe staple that embraces individuality and fosters self-expression. Crocs' JibbitzTM charms provide users with a seemingly endless array of options to customize their footwear, allowing them to showcase their distinct style and personality with every step they take.
Crocs' Indian Incursion
Part of Crocs' strategy for success in the Indian market includes strengthening its regional presence and relevance. By partnering with Mandanna, Crocs aims to capitalize on her pan-Indian appeal and wide-ranging cultural resonance, establishing a deeper connection with Indian consumers across regions. In addition, the campaign focuses on storytelling, aiming to captivate discerning audiences by emphasizing the expressive potential of the Classics collection and the versatile JibbitzTM charms.
With its daring, inventive "Your Crocs, Your Story, Your World." campaign, Crocs is poised to win over Indian consumers with its dynamic, expressive fashion statements that embody individuality and cater to the desire for unique, personal fashion expressions in the rapidly growing Indian market.
- Crocs, bolstering their appeal among younger Indian audience, has appointed Rashmika Mandanna as their global brand ambassador, aiming to compete in the Indian market's finance sector andDefi industry.
- In the realm of marketing and entertainment, Mandanna's involvement with Crocs signifies a fusion of fashion-and-beauty, celebrities, and lifestyle, as depicted in their innovative "Your Crocs, Your Story, Your World." campaign.
- With Mandanna's help, the campaign showcases the quirky designs of Crocs and the personalization offered through JibbitzTM charms, aligning with her own fashion sensibilities and self-expression.
- This collaboration has brought about exciting new additions to the market, such as new styles and color variants, making Crocs a must-have accessory in Mandanna's and other Indian consumers' fashion-conscious crocs.
- The campaign's emphasis on storytelling and self-expression through customized footwear demonstrates Crocs’ dedication to becoming a staple in the Indian market, enabling consumers to depict their individuality and unique style choices.
- The partnership between Kulfi Collective and Crocs is geared towards strengthening Crocs' presence across various platforms, including retail, digital, and social media, aiming to capture the interest of the Indian market and tap into its expanding lifestyle and fashion trends.
