Critique of TWICE's "Strategy": Concluding 2022 with another victorious single
In the world of K-pop, TWICE continues to shine brightly as they celebrate their 10th year together. Their latest mini-album, "Strategy", released on December 6, 2024, under the record labels JYP Entertainment and Republic Records, has been a resounding success.
The album, which comes in three versions, features collectible items such as photobooks, photocards, and posters for fans. "Strategy" is TWICE's 14th mini-album, and its strong commercial reception is evident from the fact that it surpassed 200 million streams on Spotify within just 209 days of its release.
Although detailed critical reviews of "Strategy" are not readily available, its strong commercial performance and streaming milestones suggest a positive reception and continued impact in the K-pop scene. This success comes on the heels of TWICE's previous mini-album, *With YOU-th*, which hit No. 1 on the Billboard 200 chart in 2024, marking the group's first No. 1 since their 2015 debut.
The sound of "Strategy" is a blend of '80s pop and Y2K-indebted sonics, with standout tracks like "Magical", where TWICE find a lover with the power to blast away the ice, and "Kiss My Troubles Away", where they suggest that one touch and a kiss can solve troubles. Dahyun penned the lyrics for the dreamier, skittering song "Keeper".
Another notable collaboration on the album is with Megan Thee Stallion, who delivers a fierce, throaty verse on "Strategy", similar to Doja Cat's raspiest bars. TWICE and Megan Thee Stallion also collaborated on a remix of her track, "Mamushi".
The theme of "Strategy" revolves around a world where flirtations and potential romance can solve problems. The title track promises that TWICE's strategy will get someone to be with them. This year, TWICE leveled up to performing in stadiums in the US, a testament to their enduring popularity.
As "Strategy" marks the end of a year full of big achievements for TWICE, it's clear that they are still flying incredibly high all on their own, without the need for A-list cameos to make an impression. With their unique sound, captivating performances, and dedicated fanbase, TWICE continues to dominate the K-pop scene.
The album "Strategy" by K-pop group TWICE, released on December 6, 2024, showcases a blend of '80s pop and Y2K-indebted sonics, solidifying its presence in the realm of pop-culture. This mini-album, featuring collaborations with Megan Thee Stallion, has received a positive response, evident from its strong commercial reception and streaming milestones on Spotify.
