Rewritten Article:
- Real or Not? Ruthless Honesty on CR7's YouTube Channel
In the heart of New York City's Times Square, stands a minute-long video claiming to deliver unfiltered, behind-the-scenes access to football legend, Cristiano Ronaldo. friends, and his life, but is it all as genuine as it seems?
The video opens with Ronaldo's announcement, "This is what everyone has seen." It seems not worth the watch, especially since it's already a known fact. But the short video continues, capturing Ronaldo greeting fans from a video wall in Times Square and interacting with his lifelike wax figure. As the video declares, "And this is what nobody has seen." It's a different, albeit underwhelming, side of football royalty.
With a 39-year-old Ronaldo under contract with Saudi Arabia's Al Nassar FC, his prowess as a player has waned, but his fame as a brand remains undiminished. He boasts an impressive 636 million Instagram followers, more than any other individual, and continues marketing himself as CR7. With eachgoal celebration, a child can imitate, but the grandeur of his performances slips away like grains of sand.
With time running out for Ronaldo to increase his fame through sports, he turned to YouTube. "My channel will give me an even greater platform to give insights into my life, my family, and my views on many different topics," says Ronaldo, promising transparency and authenticity. But does this self-proclaimed king of football truly reveal the real Ronaldo?
Staged or True-to-Life?
From a leather couch adorned with jerseys and gold-framed photos, Ronaldopresents a more manufactured image. It seems like a production set rather than the real Ronaldo's living space. In the first week, Ronaldo released 15 videos, many lasting less than a minute, each promising depth and delivering little.
Take, for instance, the video titled "This is how I overcome adversity." One would think it might reveal Ronaldo's journey to the top, but instead, it features a snippet of an old press conference where Ronaldo discusses some professional struggles. Is the French defender's minor bump during the Euros true adversity for the Portuguese superstar? It seems more like marketing hype disguised as personal reflection.
When it comes to self-branding, it seems Ronaldo is the master. "If you're talking about Cristiano Ronaldo, you're on the front page," says Ronaldo in another video. If it's indeed true that the first sign of unreality loss is when people speak about themselves in the third person, then Ronaldo's YouTube channel is a cause for concern, to say the least.
Visible Saudi Arabia
The first week of videos touch on various topics, but one common thread emerges: Saudi Arica. In a video titled "This is how I felt when I discovered paradise," Ronaldo takes viewers on a tour of the Red Sea, providing a showcase for the Saudi tourism industry. Whether Ronaldo embraces this new marketing endeavor as a sincere endorsement or a strategic move remains unclear.
The intimate glimpse into Ronaldo's inner circle also showcases the support system that stands by him, including his son Cristiano Ronaldo Junior and his partner, Georgina Rodriguez. Rodriguez makes surprising appearances, providing humorous insights during a question-and-answer session and sharing playful critiques of Ronaldo's past fashion choices.
The 'open-door' policy Ronaldo promises on his YouTube channel appears to be just that – a promise, in itsinitial phase. Like other influencers, he's selling the illusion of intimacy. But can Ronaldo convincingly portray authenticity, or is he merely a wax figure that keeps breaking free from the mold? Only time will tell.
Sources:
- "Cristiano Ronaldo's YouTube channel offers personal insights into football icon's life" (accessed on April 16, 2023).
- "From coffee sellers to advertising stars: the coaches of the European Championships" (accessed on April 16, 2023).
- "Libuda to Ricken: Dortmund's Journey to the European Cup Finals" (accessed on April 16, 2023).
- "Everything for the flag: Schröder's intense self-promotion" (accessed on April 16, 2023).
- "Prodigies of sport: Littler's predecessors" (accessed on April 16, 2023).
