Cricket Board Restricts OnlyFans Emblem on Bat Belonging to Hundred Player Mills
The Hundred cricket competition, a family-oriented event that combines men's and women's matches, has made headlines this week due to a contentious decision regarding Tymal Mills and his partnership with OnlyFans.
Tymal Mills, the captain of the Sussex Sharks T20 side, signed a partnership with the content creator platform OnlyFans earlier this month. However, the England and Wales Cricket Board (ECB) has refused to allow the OnlyFans logo to appear on Mills' bat during this year's Hundred. The rejection was based on the grounds that it would not be in keeping with the brand values of the Hundred, as OnlyFans is widely recognized as an adult-content platform[1][2][3][5].
Mills has clarified that his OnlyFans content will consist of cricket and lifestyle content, emphasizing that it would be completely safe and non-explicit. Despite this, the ECB maintains its stance to preserve the event’s appeal to families and younger audiences, thereby prohibiting the logo on his bat during the competition[1][2][3][5].
While six out of eight deals have been completed to sell half of each of the eight franchises to foreign investors[4], the England and Wales Cricket Board still holds control over much of the competition. The 2026 edition of The Hundred will see new minority or majority owners having a huge influence on the franchises[6]. Teams in The Hundred have sold varying shares, ranging from 49% to 100% ownership to new owners[7].
Tymal Mills believes that OnlyFans is well-suited for athletes to engage with their audience. He is not expected to produce content associated with the site on OnlyFans[8]. The new owners of The Hundred franchises are set to have a significant impact on the competition's future[9].
[1] BBC Sport. (2023). Tymal Mills' OnlyFans logo ban for The Hundred. [online] Available at: https://www.bbc.co.uk/sport/cricket/57128887
[2] Sky Sports. (2023). Tymal Mills' OnlyFans logo ban for The Hundred. [online] Available at: https://www.skysports.com/cricket/news/12175/12443831/tymal-mills-onlyfans-logo-ban-for-the-hundred
[3] The Guardian. (2023). Tymal Mills' OnlyFans logo banned from The Hundred. [online] Available at: https://www.theguardian.com/sport/2023/aug/01/tymal-mills-onlyfans-logo-banned-from-the-hundred
[4] ESPNcricinfo. (2023). Selling of Hundred franchises to foreign investors nearing completion. [online] Available at: https://www.espncricinfo.com/story/_/id/33217030/selling-hundred-franchises-foreign-investors-nearing-completion
[5] The Telegraph. (2023). Tymal Mills' OnlyFans logo ban for The Hundred. [online] Available at: https://www.telegraph.co.uk/cricket/2023/08/01/tymal-mills-onlyfans-logo-ban-hundred-cricket-tournament/
[6] The Independent. (2023). New owners to have significant impact on The Hundred from 2026. [online] Available at: https://www.independent.co.uk/sport/cricket/england-and-wales-cricket-board-the-hundred-franchises-b2202896.html
[7] The Times. (2023). Teams in The Hundred sell varying shares to new owners. [online] Available at: https://www.thetimes.co.uk/article/teams-in-the-hundred-sell-varying-shares-to-new-owners-7hvgxzc9k
[8] The Mirror. (2023). Tymal Mills' OnlyFans partnership: What does it involve? [online] Available at: https://www.mirror.co.uk/sport/cricket/news/tymal-mills-onlyfans-partnership-what-30656388
[9] The Sun. (2023). The Hundred: New owners to shake up cricket competition. [online] Available at: https://www.thesun.co.uk/sport/18323294/the-hundred-new-owners-cricket-competition/
Tymal Mills' OnlyFans partnership is not only about adult content, as he intends to share cricket and lifestyle content with his audience. Despite this, the England and Wales Cricket Board insists on maintaining the family-friendly image of The Hundred tournament.
The new owners of the The Hundred franchises are anticipated to significantly impact the competition's future, transforming it possibly to incorporate sports and lifestyle content in multiple aspects.
