Court blocks T-Mobile's 'misleading' savings ad after Verizon lawsuit
A US court has ruled against T-Mobile in a dispute over one of its advertisements. Verizon secured a preliminary injunction to block the rival carrier from airing the controversial promo. The decision centres on claims that T-Mobile's savings promises mislead consumers.
The case revolves around a T-Mobile ad stating customers could save over $1,000 yearly by switching from Verizon's Unlimited Ultimate Plan to T-Mobile's Better Value Plan. Judge Lewis Kaplan determined the claim amounted to false advertising. He criticised the comparison as unfair, noting T-Mobile contrasted Verizon's standard pricing with its own temporary promotional rate.
The ruling also questioned T-Mobile's five-year price guarantee. Judge Kaplan argued the promised savings might not even last a single year. As a result, the injunction prevents T-Mobile from running the advertisement until further legal proceedings conclude. No public statements from competition authorities regarding similar cases have been documented in recent years. The decision stands as an isolated ruling in this instance.
The injunction remains in effect for now, halting T-Mobile's ad campaign. Verizon's legal challenge has succeeded in blocking the disputed claims about cost savings. Further hearings will determine whether the ban becomes permanent.
