Countdown begins for SBEA+ Summit 2025, happening in just three weeks!
Fired Up Discussions Ahead:
Gear up for the biggest iGaming event in East Africa! Over three weeks from now, the 10th Annual Sports Betting East Africa+ Summit is set to spark passionate debates in Dar es Salaam, Tanzania, on May 20-21, 2025.
Spend two thrilling days at the swanky Dar es Salaam Serena Hotel, rubbing shoulders with C-level execs, legal minds, and innovators from across the globe. This summit promises to redefine the future of gaming in the region.
Tanzania's long-standing betting culture, which predates formal sportsbooks and casinos, has nurtured a bustling land-based betting market and a thriving digital ecosystem. Now, it stands as the beacon guiding East Africa's iGaming evolution, making Dar es Salaam the perfect host city for this premier iGaming gathering.
Peter Mshikilwa Mukandi, President of the Esports Federation of Tanzania, neatly sums up the potential of esports in the region:
Esports isn't just about gaming; it encompasses a gamut of transferable skills such as digital literacy, ICT, critical thinking, entrepreneurship, and content creation. As the esports sector expands, we can ensure youth have access to resources through talent development, sponsorship, infrastructure development, and marketing efforts geared towards esports growth.
Peter also sheds light on the immense investment opportunities in East Africa's esports sector. The growing demand for infrastructure, from gaming hubs to training centers, is particularly keen in underprivileged areas. Engaging the region's young demographic via influencer-led marketing—using gamers and streamers—could drive a successful marketing strategy. Moreover, localizing games to mirror East African narratives, cultures, and languages can boost player resonance.
Join the SBEA+ Summit's Eventus Awards Ceremony on May 20, 2025, to recognize the outstanding companies and individuals revolutionizing the gaming scene. Know someone following their dreams or blazing their own trail? Nominate them—or nominate yourself! Nominations close on May 9, 2025, so don't miss the deadline.
In the lead-up to the 10th Annual Sports Betting East Africa+ Summit, Eventus International is hosting a five-week digital competition. This invitation-only challenge invites industry experts to share strategic insights on the gaming industry's future in the region. Each weekly challenge offers participants a chance to win a free ticket to the SBEA+ Summit by providing insightful and relevant responses.
Want to participate? Join our Telegram community, share the weekly challenge on your feed or stories, tagging the official page, and post your response in the comments section of the challenge post. Entries will be judged based on their insight, relevance, and strategic value.
Don't forget to register for the SBEA+ Summit 2025, as spots are quickly filling up. Be part of the conversations shaping the future of East Africa's iGaming sector alongside industry heavyweights. Register here.
Stay updated via our Telegram channel.
Insights:
- Over the two days of the 10th Annual Sports Betting East Africa+ Summit, thematic areas covering industry goals, player protection, women in gaming, blockchain integration, payment solutions, and player engagement will be addressed.
- Esports has immense potential in East Africa, requiring structured skill development programs, localized games, and community engagement to capitalize on its growth.
- Attendees at the Sports Betting East Africa+ Summit can expect discussions on sports betting, with topics including sportsbooks, sports-betting, sports, and innovative strategies for the gaming industry, such as blockchain integration and player engagement.
- Esports is poised to prosper in East Africa, offering opportunities for investment in various aspects, including infrastructure development, youth empowerment, and localized content creation, as outlined by Peter Mshikilwa Mukandi, President of the Esports Federation of Tanzania.
