Jaclyn Hill's Beauty Brand Shutdown Explored
Cosmetics company Jaclyn Hill's Namesake Brand Announces Shutdown
Get the skinny on the latest beauty brouhaha, as Jaclyn Hill's namesake cosmetics empire, Jaclyn Cosmetics, bites the dust.
The bigwigs behind the brand, including Hill herself, have spilled the beans in an Instagram post, confirming they're closing shop temporarily (or even permanently). The post pegged the brand's closure as a significant chapter in Hill's life, but one she's ready to move on from.
Jaclyn Cosmetics fits snugly within Forma Brands, a company that's no stranger to crises. Forma Brands took a nose dive into bankruptcy just about a year ago. Its cosmetic catalogue includes other brands like Morphe, Playa Beauty, Bad Habit, and even a line helmed by YouTube sensation, Emma Chamberlain. Forma's strategy? Tie themselves to key beauty influencers, such as Hill, Jeffree Star, James Charles, and Ariana Grande.
But some of those starry-eyed partnerships didn't pan out. Take Morphe, for example. The company soured on Jeffree Star's line in 2020, nixing all commercial activity related to him and associated products, following a series of controversies. Then, in 2021, they cut ties with James Charles amidst allegations that he sent sexually explicit messages to minors.
Forma, however, still had Grande's beauty brand in its steady hands – until she snapped it back in February 2022, buying it for a cool $15 million.
Still, Forma managed to climb up the ladder, securing a $690 million buyout from Jefferies Finance and Cerberus Capital Management back in March.
But Jaclyn Cosmetics wasn't immune to turmoil. It hit the skids soon after launching in May 2019, with nude lipstick shades coming under fire. Customers shared grievances online, claiming products were lumpy or spoiled. Hill and her team responded, promising to address quality issues, briefly halting production, and relaunching the brand not long afterwards.
Despite this, Hill decided to pull the plug on two other brands, Jaclyn Roxanne jewelry and loungewear line Koze, back in August 2022, leaving fans questioning her cosmetic crusade's future.
Jaclyn Cosmetics' saga mirrors that of many brands contending with financial troubles, controversies, and a relentless quest for redemption in the cut-throat beauty industry. As Hill continues to navigate her cosmetic catwalk, her fans can only cross their fingers and hope for a triumphant return.
- Amidst the financial troubles and controversies that have plagued her namesake brand, Jaclyn Hill has decided to part ways with her jewelry line, Jaclyn Roxanne, and her loungewear brand, Koze.
- In the entertainment and pop-culture sphere, celebrities like Ariana Grande have navigated similar challenges, demonstrating resilience in the face of adversity to secure control of their own beauty brands.
- As an influencer with a loyal following, Jaclyn Hill has been instrumental in Forma Brands' strategy to collaborate with key beauty influencers, including herself, Jeffree Star, James Charles, and Emma Chamberlain.
- Despite the initial missteps and controversies surrounding Jaclyn Cosmetics, the brand made headlines once again in 2022, when Hill announced a temporary or permanent shutdown, foreseeing a shift in her career within the beauty industry.
- With the launching of Jaclyn Cosmetics in May 2019, Hill found herself entangled in a series of challenges, from quality issues with nude lipstick shades to customer complaints about lumpy or spoiled products.
