Convicted Fraudster Rebrands as a 'Life Coach' in Switzerland's Unregulated Market
A 44-year-old Lithuanian woman, previously jailed for posing as a 'life coach' and 'neuro coach', has reinvented herself in Switzerland. After serving time for fraud and forgery, she now charges clients around 2,300 Swiss francs for a 10-session package. Her website displays fake awards and media appearances, including a fabricated Forbes cover.
Between 2021 and 2023, the woman operated illegally as a beauty practitioner in Aargau and Zurich's Limmat Valley. She used fake diplomas from an Austrian university to deceive clients, performing Botox and hyaluronic acid treatments—procedures legally restricted to trained doctors in Switzerland. In 2023, she was exposed, convicted, and sentenced to prison for fraud and document forgery.
After her release in 2025, she completed training at the International Coaching Federation and launched a new career. Her coaching website now features unverified accolades, such as 'Best Life & Neuro Coach of the Year' from evergreenawards.com and 'Innovative Life & Neuro Coach of the Year'. She also claims appearances on major news networks, none of which can be verified.
Switzerland's coaching industry remains unregulated, allowing unqualified individuals to operate freely. The Aargau public prosecutor's office notes that convictions require proof of harm, leaving many questionable providers unchecked. Psychologist Noora Al-Rubai has warned about such coaches, highlighting red flags like unclear training, vague methods, and excessively high fees.
The woman continues to work in an unregulated market, offering expensive coaching sessions despite her criminal record. Authorities have not yet taken action against her new business, as no formal complaints have been filed. The case highlights the risks of unchecked professional titles in Switzerland's coaching sector.
