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Major Retail Giants Walmart and Amazon Eye Stablecoin Adoption
Two of the world's largest retailers, Walmart and Amazon, are reportedly considering the issuance of their own stablecoins, aiming to reduce their dependence on traditional credit card systems [1][4].
Stablecoins, cryptocurrencies pegged to stable assets such as the U.S. dollar, offer benefits such as instant settlement, 24/7 operation, and lower fees, while maintaining currency stability [1]. By launching their own stablecoins, both companies could bypass traditional credit and debit card networks, thereby reducing their reliance on banks and card companies [1].
The move is enabled by the recently passed GENIUS Act (2025), which legitimises and regulates stablecoins, allowing companies to issue their own with mandated reserve backing [1][3][4]. This legislation paves the way for a broader adoption trend in digital money and payments, as major corporations including Walmart and Amazon see significant utility in stablecoins [2].
Joe Kefauver and Franklin Coley of Align Public Strategies discussed these news topics during their weekly Working Lunch, with Dan Swanson, a consultant on payment policy issues, also being spoken to about the matter [1][4].
The strategic shift towards blockchain-based payment solutions by these retail giants is expected to optimise cost and control, moving away from conventional card-based systems [1][4]. This development comes as companies seek to capitalise on the benefits of digital currencies while maintaining the stability associated with traditional currencies.
[1] The Wall Street Journal [2] Bloomberg [3] CoinDesk [4] Reuters
In light of the GENIUS Act (2025), which legislates and regulates stablecoins, driving their broader adoption in digital money and payments, discussions about the strategic shift towards blockchain-based solutions by retail giants like Walmart and Amazon have emerged in the realm of policy-and-legislation and general-news [1][2][3][4]. This movement towards stablecoins, also involving crime-and-justice considerations, is not limited to these retail giants, but could potentially impact war-and-conflicts and politics as well, given the transformative potential of such technologies in global economics and financial systems.