Conference of Big 12 Hires US Integrity for Supervision of Athletic Betting
Let's Talk Integrity: US Integrity, a top-tier monitoring company, is teaming up with Big 12 to bolster the integrity of college sports games.
Protecting Games from Dirty Play
This partnership aims to keep a close eye on gambling activities related to college games, as the NCAA grapples with a massive scandal involving coach and player betting on their own games. Gambling is strictly forbidden for those competing, and Big 12 is making sure they've got the tools to monitor and investigate any potential rule-breakers.
Brett Yormark, Big 12 commissioner, expressed his excitement about the new partnership:
Partnering with US Integrity is the next step in Big 12's commitment to ensuring fair play in the sports betting world. Given the current state of sports betting, it's cruicial that we've got our bases covered when it comes to keeping sport integrity intact across the conference.
Big 12 will now have access to ProhiBet technology, a cutting-edge system that helps sportsbook operators and sports properties track betting activity. Any suspicious patterns indicating involvement of players, coaches, or staff in the outcome of an NCAA game will be flagged and investigated.
Matt Heap, ProhiBet's managing director, highlighted the significance of the partnership for Big 12:
Big 12's commitment to ensuring a transparent and trustworthy betting scene makes this partnership a true powerhouse. ProhiBet's advanced system coupled with Big 12's dedication to integrity will enable proper oversight of collegiate sports betting activities.
NCAA Stepping Up Integrity Efforts
Big 12 isn't stopping at just bolstering their data management; they're also working closer with partners to ensure suspicious betting patterns are traced fast. The NCAA, on the other hand, has been ramping up its efforts against betting rule breaches.
In July, the NCAA confirmed that there were 175 suspected infractions, 17 of which were ongoing investigations.
This collaborative approach to monitoring betting activities is part of a wider movement across college sports to counter the challenges posed by growing legal sports betting and the risks that come with it. The NCAA and conferences like Big 12 are evolving their rule enforcement strategies to adapt to the sports betting landscape and protect the integrity of college athletics.
- This partnership between US Integrity and Big 12 will involve using ProhiBet technology, a sportsbook tracking system, to monitor and investigate any suspicious betting activities related to college sports games.
- Big 12's initiative to enhance the integrity of sports betting is a significant step in their commitment to ensuring fair play and transparency in the sports-betting world, as they address the challenges posed by the growing legal sports betting landscape.
