Tourism and the High Price Tag: The Predigtstuhlbahn Renovation
The Predigtstuhlbahn, located in the picturesque town of Bad Reichenhall, is a cherished landmark and an iconic symbol of upcountry tourism. Built in 1928, this historic cable car has stood the test of time and operates year-round, making it the oldest large-cabin cable car still in operation worldwide. Recently, this heritage treasure is undergoing a significant overhaul, and the question on everyone's mind is: why?
After almost a century of operation, the cabins and running gear have faced extensive wear and tear and require replacement for the first time. The rehabilitation project is a costly endeavor, with the entire operation traveling to Italy and Austria for a facelift. Despite the significant financial burden, Klaus Unterharnscheidt, the managing director, insists that ticket prices wouldn't cover expenses, even if doubled.
The ongoing renovations come at a significant cost, with expenses escalating due to increased labor, materials, and energy costs. Yet, the operation remains operational due to the financial support of Max Aicher, a 90-year-old construction and steel entrepreneur, who has been the cable car’s owner since 2012. The cable car comes under the Aicher foundation, and subsidies from other business lines help finance its upkeep.
The current ticket prices, already steep at 49 euros for an ascent and descent, have stirred debate. Renowned for its breathtaking views of Bad Reichenhall and a strong regional draw, the Predigtstuhlbahn faces limitations in capacity. Only six trips per hour are possible, accommodating a maximum of 120 passengers, compared to the 1,600-passenger capacity of neighboring Jenner in Schönau am Königssee.
Despite the financial stress associated with the renovations, the town cherishes this historic attraction. Although initial resistance to contributing financially for the revitalization, a dialog ensues with understanding and the promise of future discussions.
Still, keeping the centuries-old heritage alive aren't without challenges. The construction of the Predigtstuhlbahn railroad 95 years ago was a marvel of engineering, involving up to 800 workers and achieved in a record fourteen months. The railroad discovered landmark status thirteen years before its completion and has since been under strict preservation guidelines. These regulations bring both advantages and disadvantages. While they protect the charm and history of the track, they also add to the cost of operation.
After investing 20 million euros since 2012, the Predigtstuhlbahn has transformed into a symbol of tourist attractions in Bavaria, drawing around 60,000 visitors annually. The two cabins, each accommodating 21 guests, teeter on towering supports that have undergone extensive renovation. A non-functional DC motor spurred a replacement, while the newest motor was built for backup. Now, the two suspended running gears are being rebuilt at a cost of 1 millon euros, with the two red cabins commissioned from Austrian company Carvatech. The cabins will spend months in refurbishment, with the first original cabin slated for a return at Easter.
New innovations aren't limited to just the cabins. The drive technology and battery room on the mountain are also under scrutiny for improvement. Klaus Unterharnscheidt reveals that these modifications will further upgrade the Predigtstuhlbahn's capabilities and longevity for future generations of travelers.
As the renovation process progresses, it sheds light on the impact tourism has on historically significant locations. The restorations, passion for heritage, and a commitment to preserving attractions like the Predigtstuhlbahn make for a compelling narrative in the Bavarian tourism landscape.
