Competition between Netflix, Amazon Prime Video, and MGM Studios
In the US, India, UK, Mexico, Spain, and Brazil, both Netflix and Amazon Prime Video are active, but with different intents and models. This article provides a comparative breakdown of their production companies, post vendors, and service providers, as well as their strategic approaches and partnerships.
Production Hubs and Original Content Production:
Netflix, with a globally diversified production strategy, places a strong emphasis on international markets, particularly India, the Nordics, Asia Pacific, and Sub-Saharan Africa. The streaming giant commissions a large volume of original content tailored to local preferences, focusing on pay-one agreements with theatrical studios for exclusive US films but reducing domestic original movie commissions while increasing international ones. Amazon Prime Video, on the other hand, has escalated its original content production, notably in India and Germany, with a record slate of Indian originals and increased commissions in Western Europe.
Strategic Approaches:
Netflix adopts a more experimental and data-driven content approach, leveraging AI and data analytics to tailor original content to viewer preferences and trends. Amazon Prime Video's approach combines conservative and innovative strategies, maintaining a significant amount of licensed content while also aggressively investing in sports and original content.
Partnerships with Production Companies, Post Vendors, and Service Providers:
Netflix forms strategic partnerships globally with telecommunications companies to expand market reach and collaborates with numerous local and international production studios. Amazon Prime Video leverages its MGM acquisition to deepen relationships with production houses and integrates theatrical distribution partnerships, including co-financing agreements with local distributors, particularly in India.
In summary, Netflix emphasizes a global, technology-driven, experimental content strategy with diverse international originals supported by extensive licensing and partnership networks. Amazon Prime Video blends a large licensed library with strategically growing original content, leveraging major studio acquisitions (MGM), AI-driven production cost savings, sports content, and theatrical collaborations to fuel global and regional expansion.
The Global Film+TV Projects Tracker on the Business Network website monitors every project from inception to release, tracking every stakeholder involved globally. The website provides an independent intelligence platform for the film and TV industry, connecting over 72,000 verified professionals and 130,000 companies across the film and TV supply chain.
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Netflix produces over 500 Originals annually, compared to Amazon's approximately 300. The streaming giant operates a 50-country production machine built from the ground up, while Amazon relies on strategic acquisitions like MGM and MX Player to power its ecosystem. Netflix is heavily invested in Japan and Korea as priority production hubs, while Amazon is virtually absent in both.
Both platforms are involved in various acquisitions, including books, global formats, Roald Dahl IP, and gaming studios. Netflix is experimental in content production, testing new formats, themes, and regional content, while Amazon leans more conservative, favoring franchise renewals, established IP, and format-driven bets.
The inclusion of any company or executive name does not constitute an official association, approval, or sponsorship. Amazon has a platform-led pipeline driven by Wondery (podcasts), Goodreads (book discovery), Prime Direct (self-distribution), and Amazon Ads.
Entertainment industries, such as movies-and-tv, are witnessing diverse strategies in both Netflix and Amazon Prime Video. Netflix concentrates on a global, technology-driven, and experimental approach, focusing on international markets and producing over 500 original content annually. On the other hand, Amazon Prime Video blends a large library of licensed content with strategically growing original content, leveraging acquisitions like MGM and focusing on regions like India.
