Colombia's K-pop boom transforms local passion into a global cultural force
K-pop's influence in Latin America is growing fast, with Colombia emerging as a key hub for fans and dancers. The genre's surge in popularity has turned local spaces into rehearsal grounds and social media into a stage for performers. Now, major events and international recognition are putting the country on the global K-pop map.
The pandemic accelerated K-pop's spread in Colombia, as dancers turned to online platforms to share performances and build communities. Groups like Empire and Double Blade began rehearsing in public spaces across Bogotá, transforming the capital into a centre for competitive K-pop dance. For many, what started as a hobby has become a serious pursuit—some even use it as a stepping stone to study abroad.
K-pop's rise has also caught the attention of Latin artists. Acts like Santos Bravos and KATSEYE are now gaining traction within the industry, inspiring Colombian dancers to aim higher. The Embassy of the Republic of Korea has further fuelled this growth by promoting Hallyu, or the 'Korean Wave', as part of a broader cultural exchange. Events like the K-Pop World Festival have given local performers a structured platform, though Colombia has yet to host an official world tournament.
The upcoming BTS concert in the country marks a turning point. It signals global recognition of Latin America's role in K-pop's expansion, while companies like Studio PAV continue to invest in the region's burgeoning scene.
K-pop in Colombia has moved beyond fandom into a cultural movement. Dancers are challenging stereotypes by treating the genre as a professional art form, while concerts and festivals draw thousands. With international acts taking notice and local talent rising, the country's place in K-pop's global story is becoming harder to ignore.
