Collaboration of HOKA and J.L-A.L once more, transforming a trail convention into a fashionable street style declaration
In a fusion of sportswear and fashion, HOKA and avant-garde label J.L-A.L have collaborated to transform the HOKA Mafate X into a fashion-ready silhouette. The new collaboration will launch on August 22 in two colourways, priced at $250.
The Mafate X x J.L-A.L collaboration is not a typical collaboration, maintaining HOKA's mountain-born credibility while appealing to new audiences beyond the trail. The design process was inspired by trail running terrain and an iridescent piece of sushi, resulting in a subtle shimmer and textural layers.
While the Mafate X x J.L-A.L collaboration does not involve the resurrection of a previous model like the Speedgoat 2, the brand's decision to revive the Speedgoat 2 earlier this year was a deliberate move into nostalgia-driven streetwear. In early 2025, HOKA resurrected the Speedgoat 2, an exact replica of the 2017 model, featuring a Vibram Megagrip outsole, maximal cushioning, and bold color blocking. The Speedgoat 2 made its mark on both trails and the streets, and the resurrection proved the appetite for heritage-rich, statement-making footwear.
The launch of the HOKA x J.L-A.L Mafate X is part of a larger brand moment for HOKA, marking a continued effort to bridge the gap between performance and style. With trail culture increasingly seen as a style statement, expect to see the Mafate X x J.L-A.L collaboration on mountain switchbacks and city pavements.
The new Mafate X x J.L-A.L collaboration retains its technical DNA, including a grippy outsole, high-stack cushioning, and trail-ready stability. The official release date for the collaboration has not been publicly announced yet, but the shoes will be available via HOKA and select global retailers.
As the line between sports and fashion continues to blur, the HOKA x J.L-A.L Mafate X collaboration is a testament to the power of innovative design and the enduring appeal of iconic footwear. Stay tuned for more updates on this exciting collaboration.
