Collaboration between Chivas Regal and Scuderia Ferrari highlighted in a new cinematic homage, titling their joint celebration of camaraderie.
Luxury Scotch whisky brand Chivas Regal has unveiled a new campaign, "A Tribute to the Scuderia Ferrari HP Pit Crew". The campaign, which was premiered during the Italian Grand Prix in Monza, highlights the precision, tenacity, and teamwork of the Ferrari pit crew, transforming their work into a poetic spectacle.
The film was directed by Daniel Sannwald, with Sadek Berrabah choreographing the performance to mirror the crew's precision and dedication. The collaboration between Chivas Regal and Scuderia Ferrari HP marks a new chapter in their partnership, reflecting their shared values of passion, determination, and collective ambition.
Nick Blacknell, Global Marketing Director of Chivas Regal, stated that the campaign embodies Chivas Regal's ethos, "I Rise, We Rise". He emphasized that the campaign aims to amplify unheard voices, a sentiment echoed by George the Poet, who played a significant role in the campaign.
The TV production for the campaign was handled by Somesuch, with post-production by No.8 and RM Studio. Online production was managed by Final Cut. The search results did not provide information about who took over the artistic direction of the Chivas Regal advertising campaign for Scuderia Ferrari HP.
The campaign focuses on the people who build together and set the team up for greatness behind the scenes. Fred Vasseur, Team Principal of Scuderia Ferrari HP, stated that the team's results come from the dedication of everyone at the team.
The collaboration between Chivas Regal and Scuderia Ferrari HP is not just a business partnership; it also reflects Chivas Regal's deep ties to global sports culture. The campaign highlights the brand's commitment to supporting teams and individuals who embody its values.
The campaign launch at Monza included curated experiences for fans, offering them a unique insight into the world of Scuderia Ferrari HP and Chivas Regal. The film, voiced by Lewis Hamilton and Charles Leclerc, is a testament to the importance of teamwork and the unsung heroes who make success possible.
Chivas Regal is the Official Whisky Partner of Arsenal FC, further demonstrating its commitment to supporting teams and individuals who embody its values. The brand continues to inspire and uplift through its campaigns, reinforcing its position as a champion of teamwork and success.
