- Mark Okraku-Mantey Urges Collaboration for Ghanaian Film Industry Rebound
Collaborate to reestablish cinema's former glory - Mark Okraku-Mantey (Paraphrased)
Deputy Minister for Tourism, Arts, and Culture (MOTAC), Mark Okraku-Mantey, has emphasized the need for collaborative efforts to revive the once vibrant Ghanaian movie industry. As the government seeks to engage investors for potential collaborations to generate income for the local film industry, Okraku-Mantey highlighted the importance of including Ghanaian culture in film production to ensure quality and market the country.
These remarks were made at the one-year anniversary celebration of Akwaaba Magic, a 100% Ghanaian content channel available exclusively on DStv and GOtv across the African continent. Okraku-Mantey commended the team for their contributions to the industry and the employment opportunities created for over 1,000 cast and crew members.
Alex Okyere, Managing Director of MultiChoice Ghana, also emphasized their focus on providing the best local content to households in Ghana and across the continent. He noted that support from the local industry is crucial in harnessing the potential of its players, with the industry eventually contributing significantly to Ghana's GDP.
Concerns over content piracy and weak regulatory frameworks have been raised by Okyere, who called for attention from the appropriate authorities to address these challenges. Despite the positive progress celebrated, challenges such as content piracy, weak regulatory frameworks, and others remain concerning obstacles in the industry's bid to compete on a global scale.
The celebration marked the launch of Akwaaba Magic Abusua, which is currently live on DStv Channel 149 and 108 on GOtv. This channel aims to continue delivering top-notch local storytelling and offering more customers exhilarating local content at competitive pricing.
According to Alex Okyere, the new Akwaaba Magic Abusua channel reaffirms MultiChoice's commitment to partnering in the growth of the film and creative industry, delivering authentic and diverse Ghanaian narratives to homes across the continent. MultiChoice remains dedicated to studying sociographic and economic factors influencing consumption in a competitive market and adjusting to provide relevant and topical content at great value.
Content piracy significantly undermines the Ghanaian film industry by depriving filmmakers and producers of legitimate revenue. The Ghana National Film Authority is actively working to combat piracy through crackdowns, legal enforcement, and promoting awareness about the negative impact of piracy on the creative economy. Film industry stakeholders such as Kwadwo Nkansah (LilWin) have also taken a firm stance by threatening legal actions against offenders and demanding fair compensation for unauthorized use of their works. These combined efforts aim to protect the industry's economic interests and promote a thriving creative environment in Ghana.
- Mark Okraku-Mantey, in his remarks at the Akwaaba Magic anniversary, stressed the importance of including Ghanaian culture in the film production process to ensure quality and market the country to potential investors.
- As the Ghanaian film industry grapples with concerns such as content piracy and weak regulatory frameworks, MultiChoice Ghana remains dedicated to studying sociographic and economic factors to provide relevant and topical content that competes in the market.
- In his speech, Alex Okyere, Managing Director of MultiChoice Ghana, acknowledged the employment opportunities created for over 1,000 cast and crew members by content channels like Akwaaba Magic, thereby contributing significantly to Ghana's economy.
- In their quest to revive the Ghanaian movie industry, businesses like MultiChoice and industry stakeholders such as Kwadwo Nkansah (LilWin) are collaborating to combat piracy through crackdowns, legal enforcement, and promoting awareness about the negative impact of piracy on the creative economy.
){kind=link}