Colgate Boosts Oral Care Campaign with Partnership with K-Pop Star IU, Focusing on Beauty-Related Aspects
The marketing, creative, and strategic landscape in Ogilvy and WPP CP across the Asia-Pacific (APAC) region is a vibrant and dynamic one. Here are some of the key individuals driving this success:
Ogilvy APAC
- Sr. Director Marketing APAC: Akash Parekh
- Regional Executive Creative Director, Ogilvy APAC: Sarah-Leith Izzard
- Head of Art & Creative Director, Ogilvy APAC: Ali Silao
- Account Director, PR & Social, Ogilvy Singapore: Ada Tong
- Marketing Manager APAC: Tracy Lui
Ogilvy ANZ
- Social Specialist, Ogilvy PR ANZ: Emily Bowen
- Director, Social and Influence Strategy, Ogilvy PR ANZ: Brenda Ho
- Senior Social Specialist, Ogilvy PR ANZ: Andrea Rutgers
- Coordinator, Ogilvy PR ANZ: Claudia Connolly
Ogilvy Asia
- Senior Strategy Partner: Ida Siow
WPP CP
- Associate Strategy Director: Ines Rubio
- Business Director, APAC: Kunal Rasania
- Senior Digital Art Director, APAC: Katelyn Chen
- Senior Art Director APAC: Ken Kaneko
- Regional Digital Director, WPP Media Singapore: Livana Weng
- Content Production Manager, APAC: Jacinta Francis
- Shopper Design Manager, APAC: Audrey Lee
- Executive Producer, Great Guns: Lucien Tyssendier
- Regional Strategy & Planning Partner, WPP Media Singapore: James Wong
- Head of Influence, Ogilvy Singapore: James Baldwin
- Head of Consumer Health, Ogilvy PR ANZ: Ben Hickey
- Head of Moving Image, Hogarth Singapore: Fabian Sommer
- Content Lab, APAC: Kenny Choo
- Senior Regional Manager, Strategy & Planning, WPP Media Singapore: Benjamin Lee
Production House
- Great Guns is a production house credited for its role in producing the Colgate Optic White Purple campaign.
It's important to note that the announcement contains the content produced by the issuer, and no new roles related to advertising, PR, or media planning were presented in this paragraph.
In the realm of creative production, Alvaro Colom, a film director, and Go Wontae, a photographer, have been involved in production for WPP Media Singapore, notably on the Colgate Optic White Purple campaign featuring K-pop icon IU.
In summary, this announcement highlights the diverse and talented team leading the charge in Ogilvy and WPP CP across the APAC region. From marketing and strategy to creative direction and production, these individuals are shaping the future of the industry.
In the dynamic landscape of the APAC region, it's evident that the fusion of pop-culture and entertainment has become a significant aspect in the marketing strategies, as seen in the Colgate Optic White Purple campaign. Notably, Ogilvy Singapore's Head of Influence, James Baldwin, and the production house Great Guns played a significant role in its execution.
Moreover, the influence of celebrities in APAC pop-culture is undeniable, as demonstrated by the participation of K-pop icon IU in the Colgate campaign. These elements are essential components driving the success of the marketing, creative, and strategic landscape in Ogilvy and WPP CP across the Asia-Pacific (APAC) region.
