Coffeehouses Across Canada Adopting "Café Mexicano" Moniker in Symbolic Change
In a symbolic act of resistance and a celebration of Mexican coffee culture, coffee shops across Canada have been renaming the Cafe Americano to Cafe Mexicano since early March 2025. This trend, which began in British Columbia, has become increasingly popular across the Canadian territory.
The rebranding initiative was sparked by a desire to challenge the term "Americano," arguing that the drink is not tied to U.S. coffee production. Instead, the focus is on Mexico's rich coffee-growing heritage, particularly in regions like Chiapas and Veracruz.
Various coffee shops considered names like Cafe de Olla or Cafe Azteca, but ultimately settled on Cafe Mexicano. This name change was seen as a way to highlight Mexico as a more authentic source for the popular drink.
The practice has sparked conversation far beyond the espresso machine, with many praising the move as a celebration of Mexican culture and a step towards cultural inclusivity. The trend is shareable on various platforms, including Facebook, LinkedIn, Reddit, Tumblr, Pinterest, Telegram, Pocket, Print, and WhatsApp.
It's important to note that there is no available information explaining why this change occurred. None of the sources mention such a rebranding or provide any related context. However, the trend continues to grow in popularity, with more and more coffee shops adopting the Cafe Mexicano name.
This article is published by the Veracruz Daily Post.
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- Coffee Establishments in Canada Alter Name from "Café Americano" to "Café Mexicano" in Symbolic Change