Rollin' with a New Twist: Coca-Cola's Latest Cool Offerings in Germany
Coca-Cola unveils an unusual bottle dimension in Germany - Coca-Cola Introduces an Unusual Bottle Volume in Germany
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Ah, the sweet taste of innovation! Coca-Cola's shaking things up in Germany with a fresh take on their beloved bottled beverages. Starting from April, you'll find a groovy new 0.85-liter PET bottle gracing your local stores' shelves. The refreshments lineup for this new size will include fan-favorites such as Coca-Cola, Coca-Cola Zero Sugar, Fanta, Sprite, and Mezzo Mix. Be prepared, Germany – this is the first new PET single-use deposit bottle with over half a liter in the country in 17 years!
For this fun-sized update, ol' Coke has dished out 1.5 million euros to revamp three of its German plants. Now, your 0.85-liter beverage will be filled with love at the plants in Knetzgau (Lower Franconia), Genshagen (Brandenburg), and Dorsten (North Rhine-Westphalia). Needless to say, the initial filling went off without a hitch, as Coca-Cola's plant manager in Knetzgau put it. However, the excitement may not be shared by employees at other plants, considering Coca-Cola recently announced the closure of five German sites.
So What's the Big Deal?
Can't we just grab a 0.5 or a 1-liter bottle, you ask? Well, my friend, there's power in the middle! Coca-Cola insists this middle-of-the-road size is all about catering to the growing number of smaller households in Germany. Arne Koslowski, manager at Coca-Cola Europacific Partners Germany, explains, "We've noticed an upward trend of smaller pack sizes for carbonated soft drinks."
While manufacturers have a tendency to use these types of justifications to, ahem, quietly increase prices, Coca-Cola's ahead of the game. To prevent the stink of shrinkflation, they've already stated that the recommended retail price for the 0.85-liter bottle will be "significantly below" that of the 1-liter PET bottle. Only time will tell how these unique new sizes will shake out on store shelves.
- Coca Cola
- Fanta
- Germany
- Coca-Cola has introduced a new 0.85-liter PET bottle in Germany, available from April, as part of their community policy aimed at catering to smaller households.
- Apart from the German plant in Knetzgau, the new bottles will be filled at plants in Genshagen (Brandenburg) and Dorsten (North Rhine-Westphalia), previously funded by a 1.5 million euros investment.
- Despite the closure of five other German sites, employment policy at Coca-Cola ensures the recommended retail price for the new bottles will be significantly below that of the 1-liter PET bottle, to prevent the increase in prices associated with 'shrinkflation'.
