Chubbies secures NFL licensing agreement, appoints new "football creative director"
Casualwear brand Chubbies has made a significant move in the sports apparel market by signing a licensing deal with the National Football League (NFL). In this partnership, San Francisco 49ers tight end George Kittle has been appointed as the creative director of football for Chubbies, marking an expansion of his pre-existing deal with the brand.
Kittle will lead design efforts and drive strategy for Chubbies' NFL apparel collaborations. He will also serve as a brand ambassador for Chubbies, adding to the brand's star-studded roster of ambassadors. The first drop of the new collection, set to launch on October 17, will feature 12 NFL teams.
The collection will include a performance polo and lined swim trunks with a 5.5-inch inseam, designed with comfort and style in mind. Sizes for the collection will range from S to XXL and XS to 3XL, catering to a wide range of fans. Prices for the collection will range from $69.50 to $89.50.
This move comes after Solo Brands, the owner of Chubbies, announced a restructuring of marketing partnerships in a March earnings call. The company, which also includes Oru Kayak, Isle Paddle Boards, and a portable stove brand in its portfolio, reported a 0.5% increase in net sales of $131.6 million in Q2 of 2023. However, Solo Brands has recently lowered its full-year guidance, citing "softer demand trends in our business as consumers are being more selective with their spending."
In addition to the NFL, Chubbies has also signed a licensing deal with Team USA and Olympic Heritage. Details about the specific products or partnerships related to this deal are not yet available. This article does not provide details about any other brands or marketing partnerships mentioned in the Solo Brands portfolio.
It's important to note that this article does not provide details about the specific reasons for the "softer demand trends" mentioned in the lowered full-year guidance. The New York Jets and Charles Tyrwhitt have also recently released a menswear capsule, unrelated to Chubbies' NFL apparel collection.
As Chubbies continues to expand its reach in the sports apparel market, fans can look forward to George Kittle's creative direction and the upcoming NFL apparel collection. Stay tuned for more updates on this exciting partnership.
