Holiday season in Germany is marked by generosity and gift-giving, with a wide range of presents gracing under the Christmas tree. From traditional favorites like sweaters and scented candles to modern tech gadgets and customizable vouchers, Germans have a plethora of options to choose from.
When it comes to selecting the perfect gift, the challenge can be quite daunting, especially with individuals having diverse preferences. That's where classic gifts shine, offering a reliable and safe choice for those without clear preferences or those worried about disappointing someone else's taste.
As per a survey conducted in 2022, a staggering 44% of the respondents planned to offer vouchers or cash as their Christmas presents. This choice is widely popular due to its versatility and convenience.
Outside of the trendy vouchers, other frequently found gifts under the German Christmas tree include books, candies, and toys. December and November mark a significant sales period for the book and toy industries, seeing around 25% of their annual sales during this season.
The 2022 best-seller was "The Question of Chemistry", a thought-provoking book greatly appreciated by many. Christmas celebrations also don't miss out on the joining force of small gift baskets, homemade cookies, or a bottle of wine, loved by about 34% of the population.
Aside from books and clothing, cosmetics also hold a strong presence in German Christmas gifts. The market is filled with various cosmetic products, like perfumes, creams, and shower gels, catering to the preferences of both women and men.
Those cherishing the aroma of fine perfume will surely be delighted to receive it, while even men cannot resist a classic-scented men's cologne. This versatile gift is well-received and reciprocated, making it an excellent choice for significant others or close friends.
Interestingly, despite the popularity of vouchers and monetary gifts, Germans also enjoy giving food items and cosmetics as Christmas presents. According to a 2023 survey, approximately 34% of the German population particularly appreciates the joy of gifting edible or drinkable presents during the festive season.
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While vouchers and monetary gifts might be the most popular, Germans also show love for gifting books, food items, and cosmetics. A survey reveals that about 34% of the population cherishes gifting edibles or drinkables during the holiday season.
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