Chopard Collaborates with Dimoo from Pop Mart for a Limited-Edition Collection Celebrating Qixi Festival
The luxury Swiss watch and jewellery brand, Chopard, has teamed up with Dimoo, the Chinese collectible giant, to launch a limited-edition Ice Cube collection. This collaboration, set to celebrate China's Valentine's Day, the Qixi Festival, offers a unique blend of luxury jewellery and modern collectible art toys.
The Ice Cube collection includes two exclusive Dimoo figurines, adorned with Chopard's iconic 18K gold Ice Cube necklaces, partly set with diamonds. The headline set of this collection consists of two 13 centimeter Dimoo figurines, each featuring a neat row of cube motifs half set with diamonds.
The collection is highly limited, with only 209 sets produced, priced at approximately $3,500 USD. The larger figure, a 29 centimeter Dimoo, showcases a translucent head featuring a tiny icy cityscape. This figure is limited to 79 pieces and will be available in select Chopard boutiques across China on the same day as the headline set's release.
The 209 necklace sets are available on Chopard's official Tmall store starting August 8, 2025, marking the official release date of the Ice Cube collection. This collaboration targets a younger luxury clientele by blending Chopard’s elegant cube-shaped motifs with Dimoo’s popular toy aesthetic, making it both a jewelry and collectible art piece.
Pop Mart, the company behind Dimoo, has expanded from fashion tie-ins to a global rollout. Dimoo is softer and dreamier than Pop Mart's viral Labubu, offering a unique twist to the Ice Cube collection. The Ice Cube line features these designs on chains and toys, further emphasizing the fusion of luxury and collectible art.
This Chopard Ice Cube collaboration with Dimoo is set to redefine the luxury market, as Pop Mart continues to turn character fandom into a luxury adjacent habit.
- The Ice Cube collection, a blend of Chopard's luxurious jewelry and Dimoo's popular collectible art toys, extends beyond jewelry, forming a unique piece of pop-culture fusion.
- The limited-edition collaboration between Chopard and Dimoo, set to redefine the luxury market, targets a younger clientele interested in fashion-and-beauty, entertainment, and celebrity-inspired lifestyles.
- The Ice Cube collection, merging Chopard's iconic cube motifs with Dimoo's toy aesthetic, has caught the attention of both the luxury market and the fashion-and-beauty-conscious lifestyle population, especially celebrity enthusiasts who follow pop-culture trends.
